Quick Email Signature Examples
Stuck on a nice, compliant plain text email signature? We got you covered!
Jesse Hanley
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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
189 articles
Confirmed Opt-In aka Double Opt-In Benefits
In this article, we'll talk about the benefits of Confirmed Opt-In aka Double Opt-In.
Jesse Hanley
What is the Precedence: Bulk header?
A few years back, the ISPs (Gmail, Yahoo, etc) began asking email marketers to identify themselves and classify the type of email they were sending upfront (in the email headers). This was done to help the ISPs process the email quicker an...
Jesse Hanley
Debugging Deliverability: A Real Life Example
A fun story diving into debugging a customer's issue landing in the inbox.
Jesse Hanley
Should I Use Subdomains For Sending Email?
During the onboarding process for our customers, regardless of their size, we strive to ensure that each one receives the best deliverability advice possible. One key piece of advice we offer is to encourage our users to send emails via a...
Jesse Hanley
Beyond the Inbox: 3 Promotional Email Campaigns You Haven't Tried Yet
One of the biggest challenges of email marketing is trying to make a creative and unique campaign that will stand out in the inboxes of your subscribers. To help you with this, we offer you ideas for three different campaigns you have not ...
Alyssa Jean
Mastering the Customer Lifecycle with Email Marketing
The art of marketing is not just composing a good message - it is also how you deliver the message and keep the engagement. This is why it is of crucial importance to start building up a relationship with your subscribers and customers. He...
Alyssa Jean
The Secret Psychology Behind Your Shopping Cart: Cognitive Biases Unveiled
Marketing emailing is, first and foremost, about customers. Therefore, if we wish to know more about marketing, we need to know more about how customers act in general, what they wish for, and what works best with them. This is where psych...
Alyssa Jean
Domains & IPs: What the ESPs Aren’t Telling You
For many, email deliverability seems like a mysterious black box, filled with secrets only known to the experts. However, the truth is, it's a relatively straightforward science that you can understand the 80/20 of by just reading this pos...
Jesse Hanley
DMARC, SPF and DKIM Simplified
In Email Marketing, ensuring your emails hit the inbox stage without a hitch is crucial. This is where the trio of DMARC, SPF, and DKIM takes the spotlight, acting as the guardians of your email's integrity and deliverability.
Alyssa Jean
Subject Lines & Preheader Text - The Power Couple That Can Make or Break Your Email
The subject line and preheader are the first things your subscribers will see when your email lands in their inbox. Because of this, it is of key importance to perfect the art of composing them well - they have the responsibility but also ...
Alyssa Jean
Beyond Basic Discounts
We all love a good discount, but as email marketers, we love effective discount practices even more! We have determined a few innovative discount strategies that will help you reach your full brand potential, as well as help you find the m...
Alyssa Jean
Customer Segments, but as Romantic Relationships
Ever heard of RFM? Time to dive in.
Alyssa Jean
Unsubscribe rates aren’t evil, they’re indicative
Unsubscribe Rates are probably the most misunderstood metric in email marketing. Here's why.
Alyssa Jean
A simple explanation of the new List-Unsubscribe header changes
An overview of the more confusing aspects of the Gmail and Yahoo changes.
Jesse Hanley
Reward long-term customer relationships, engage short-term
In the world of ecommerce, there’s this infectious notion that ‘new’ is always better. Brands get caught up in the allure of new subscribers, pouring time, money and resources into wooing them to get that first sale.
Alyssa Jean
Video
Bento on Air: We All SOFTFAIL A Little Sometimes
In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a simple to understand way.
Jesse Hanley
Video
Bento on Air: Tracking Pixels Trickery
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their...
Jesse Hanley
Gmail Adds Blue Checkmark to Emails with Verified Brand Logos ... Kinda
Gmail's new feature of adding a blue checkmark to emails with verified brand logos is aimed at providing a more secure email ecosystem.
Jesse Hanley
10 Effective Strategies to Promote Your Affiliate Links and Boost Your Earnings
Affiliate marketing has emerged as a lucrative online business model, allowing individuals to earn income by promoting products or services and earning commissions on successful referrals. However, simply joining an affiliate program is no...
Anja
Weekly Roundup [Oct Week 2-3, 2022]: Two for the Price of One
Weekly Roundup for Weeks 2 & 3 of October.
Scott Melzer
Weekly Roundup [Oct Week 1, 2022]: We got your Versions here!
The weekly update roundup for Week 1 of Oct.
Scott Melzer
Weekly Roundup [Sept Week 4, 2022]: We got your stinkin' Batches right here!
Weekly update roundup for Week 4 of Sept.
Scott Melzer
Weekly Roundup [Sept Week 3, 2022]: Just go with the Webflow
Weekly Roundup for Week 3 of September.
Scott Melzer
The Importance of Email File Size
Let us take you through the basics of email file size by sharing some tips on how to reduce the size of your emails and the images inside them.
Gracija Atanasovska
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