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Deliverability Letter

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Insights, tutorials, and updates about email marketing, marketing automation, and building better customer relationships.

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Reward long-term customer relationships, engage short-term
In the world of ecommerce, there’s this infectious notion that ‘new’ is always better. Brands get caught up in the allure of new subscribers, pouring time, money and resources into wooing them to get...
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By Alyssa Jean•
🎥 Video
Bento on Air: We All SOFTFAIL A Little Sometimes
In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a ...
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By Jesse Hanley•
🎥 Video
Bento on Air: Tracking Pixels Trickery
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not...
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By Jesse Hanley•
Gmail Adds Blue Checkmark to Emails with Verified Brand Logos ... Kinda
Gmail's new feature of adding a blue checkmark to emails with verified brand logos is aimed at providing a more secure email ecosystem.
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By Jesse Hanley•
10 Effective Strategies to Promote Your Affiliate Links and Boost Your Earnings
Affiliate marketing has emerged as a lucrative online business model, allowing individuals to earn income by promoting products or services and earning commissions on successful referrals. However, s...
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By Anja•
Weekly Roundup [Oct Week 2-3, 2022]: Two for the Price of One
Weekly Roundup for Weeks 2 & 3 of October.
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By Scott Melzer•
Weekly Roundup [Oct Week 1, 2022]: We got your Versions here!
The weekly update roundup for Week 1 of Oct.
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By Scott Melzer•
Weekly Roundup [Sept Week 4, 2022]: We got your stinkin' Batches right here!
Weekly update roundup for Week 4 of Sept.
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By Scott Melzer•
Weekly Roundup [Sept Week 3, 2022]: Just go with the Webflow
Weekly Roundup for Week 3 of September.
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By Scott Melzer•
The Importance of Email File Size
Let us take you through the basics of email file size by sharing some tips on how to reduce the size of your emails and the images inside them.
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By Gracija Atanasovska•