Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
Marketing emailing is, first and foremost, about customers. Therefore, if we wish to know more about marketing, we need to know more about how customers act in general, what they wish for, and what works best with them. This is where psych...
For many, email deliverability seems like a mysterious black box, filled with secrets only known to the experts. However, the truth is, it's a relatively straightforward science that you can understand the 80/20 of by just reading this pos...
In Email Marketing, ensuring your emails hit the inbox stage without a hitch is crucial. This is where the trio of DMARC, SPF, and DKIM takes the spotlight, acting as the guardians of your email's integrity and deliverability.
The subject line and preheader are the first things your subscribers will see when your email lands in their inbox. Because of this, it is of key importance to perfect the art of composing them well - they have the responsibility but also ...
We all love a good discount, but as email marketers, we love effective discount practices even more! We have determined a few innovative discount strategies that will help you reach your full brand potential, as well as help you find the m...
Ever heard of RFM? Time to dive in.
Unsubscribe Rates are probably the most misunderstood metric in email marketing. Here's why.
An overview of the more confusing aspects of the Gmail and Yahoo changes.
In the world of ecommerce, there’s this infectious notion that ‘new’ is always better. Brands get caught up in the allure of new subscribers, pouring time, money and resources into wooing them to get that first sale.
In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a simple to understand way.
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their...
Affiliate marketing has emerged as a lucrative online business model, allowing individuals to earn income by promoting products or services and earning commissions on successful referrals. However, simply joining an affiliate program is no...
Gmail's new feature of adding a blue checkmark to emails with verified brand logos is aimed at providing a more secure email ecosystem.
Weekly Roundup for Weeks 2 & 3 of October.
The weekly update roundup for Week 1 of Oct.
Weekly update roundup for Week 4 of Sept.
Weekly Roundup for Week 3 of September.
Let us take you through the basics of email file size by sharing some tips on how to reduce the size of your emails and the images inside them.
Learn what email popups are, why they are effective, and how to make one, alongside examples from famous brands.
Weekly Roundup for the 2nd week of September.
Get inspired by these remarkable copywriting examples from both e-commerce and email marketing that will hopefully help you come up with an attractive copy.
Take a look at some of the best email marketing examples that’ll inspire you for your next email marketing journey.
Take a look at three amazing examples of customer testimonials that can teach you a lot about social proof and why it's crucial for boosting sales and retaining customers.
Learn all the basics about customer loyalty programs and how to create your own by exploring some great examples from established brands.
Learn why order confirmation emails are important and how to create an effective one so you can also upsell and cross sell to your customers.
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