ONLINE
Bento
HomeBlog
Editorial archive

Bento blog

Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.

151 articles
Searchable posts across product, marketing, and engineering.
Updated regularly
Fresh essays, tutorials, and product notes.
RSS available
Follow the archive in your reader of choice.

Get weekly email marketing tips

Join 4,000+ operators getting practical notes on email, automation, and deliverability.

What Is Transactional Email? Complete Guide for Developers

Learn what transactional email is and how it's used. Understand the difference between transactional and marketing emails, and why transactional emails need specialized services.

Anja
Anja

Email Bounces: Complete Guide to Handling Bounce Messages

Learn about email bounces and how to handle them. Understand hard bounces vs soft bounces, bounce handling best practices, and how to reduce bounce rates.

Anja
Anja

Dunning Email Examples: Payment Recovery Best Practices

Learn from dunning email examples and best practices. Understand what makes effective payment recovery emails and how to design emails that recover failed payments.

Anja
Anja

DMARC: Complete Guide to Email Authentication and Protection

Learn what DMARC is and how to set it up for email authentication. Understand DMARC policies, DNS configuration, and how DMARC protects your domain from spoofing.

Anja
Anja

How to organize your email sending domains (basic guide)

Choosing the right domain for your email campaigns isn't just a technical decision—it's the foundation of your email deliverability. Get it wrong, and even your best content lands in spam. Get it rig...

Jesse Hanley
Jesse Hanley

Designing a Modern Email: Best Practices and Examples

Learn how to design modern emails. Understand current email design trends, best practices, and how to create emails that look great and engage users.

Anja
Anja

Dedicated vs Shared IPs for Email: When to Use Each

Learn the difference between dedicated and shared IPs for email. Understand when to use dedicated IPs vs shared IPs and how IP reputation affects deliverability.

Tanuki
Tanuki

Choosing the Right SMTP Port: Port 25, 465, 587 Explained

Learn which SMTP port to use for email sending. Understand port 25, 465, and 587, when to use each, and how to configure SMTP ports correctly.

Tanuki
Tanuki

Cheap Email Marketing Software: Get Results on a Budget

Find affordable email marketing software that works. Compare budget-friendly options from free plans to low-cost paid platforms that deliver results.

Anja
Anja

Best Transactional Email Services: Fast, Reliable Delivery

Find the best transactional email services for developers. Compare APIs, reliability, and speed to build infrastructure that delivers emails fast.

Anja
Anja