Bento Brand Guidelines
Everything you need to represent the Bento brand consistently and professionally
Logos
Characters
Tanuki
Kappa
Color Palette
Primary Colors
Primary Black
#111111
--primary
Secondary Black
#000000
--secondary
Accent Colors
Cyan
#22b8cf
--cyan
Green
#37b679
--green
Red
#da3c3c
--red
Blue
#0070f3
--blue
Pink
#ff0080
--pink
Pink Light
#ff379c
--pink-light
Violet
#7928ca
--violet
Violet Dark
#4c2889
--violet-dark
Violet Taro
#ddceff
--violet-taro
Neutral Colors
Silver
#b6b6b7
--silver
Gray 400
#9ca3af
text-gray-400
Gray 500
#6b7280
text-gray-500
White
#ffffff
text-white
Icon Set
Analytics
Conversations
Forms
Gear
Send
Wand
Typography
Font Stack
Bento uses a modern, clean font stack optimized for readability across all platforms.
font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;Type Scale
Heading 1
The delightful email platform
Heading 2
Built for modern teams
Heading 3
Powerful features
Body Text
Bento is the all-in-one solution for email marketing, automation, and customer engagement.
Brand Voice & Tone
Our Voice
- •Friendly: We're approachable and helpful
- •Expert: We know our stuff and share it clearly
- •Delightful: We make email marketing enjoyable
- •Empowering: We help users succeed
Key Messages
- ✓The delightful email platform
- ✓Built for modern marketing teams
- ✓All-in-one email marketing solution
- ✓Australian, privately owned company
Download Brand Assets
Get all logos, icons, and brand guidelines in one convenient package.