®
01
Campaign Analytics
Track opens, clicks, and conversions for every send.
Bento Email Platform
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January newsletterDraft
Broadcast assistant
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Subject
updates@yourapp.com
The email platform teams keep recommending.
See why growing teams pick Bento for automation, deliverability, and support.
Trusted by 0+ businesses
4.9/5 on G2
5/5 on CapterraEditor
Core WorkflowSend campaigns without waiting on anyone.
Plain text, drag-and-drop, or raw HTML. Pick how you like to work. No developer needed to get a campaign out the door.
Plain Text Mode
Write clean, focused emails fast. No fussing with design.
Drag-and-Drop Builder
Launch polished layouts in minutes with reusable blocks.
Raw HTML Control
Use your own templates when you want full rendering control.
Segments
Included with Marketing PlatformSend to the right people.
Segment by what people actually do, not just who they are. Your audiences update on their own as people take action.
Behavior Rules
Segment by what people clicked, opened, bought, or skipped.
Live Sync
Audiences update automatically as people take action.
Send Windows
Schedule sends for when your audience is most likely to open.
Optimization
PerformanceEvery send teaches you something.
Test subject lines. Send when people actually check email. Personalize based on real behavior. Small things that add up.
Smart Scheduling
Send when your audience is most likely to open.
Real Personalization
Tailor your message based on what each person actually did.
Fast Iteration
Duplicate a campaign, tweak it, and send again in minutes.
Capabilities
Everything else you need for email marketing
Beyond the big features, Bento includes the small things that make a real difference.
02
List Management
Import, tag, and organize contacts in bulk.
03
Template Library
Start from proven layouts and customize fast.
04
Preview & Test
See how emails render before they reach inboxes.
05
A/B Subject Lines
Test subject lines and pick winners automatically.
06
Send Time Optimization
Deliver when subscribers are most likely to engage.
Ecosystem
Connects to your ecommerce stack
Bring Bento into your existing stack without rebuilding your workflow.
Shopify
Cart & order sync
WooCommerce
Store data sync
Stripe
Payment events
WordPress
Forms & signups
Zapier
Thousands of app connections
Per-user pricing
Simple pricing that scales with your list
Bento starts at $30/mo for up to 3,000 active users. Growth pricing is $0.012 per active user per month with unlimited marketing emails.
What mattersBentoTypical ESP
Pricing modelPer active userContact tiers
Marketing emailUnlimited sendingOften capped
DeliverabilityBuilt inOften separate tooling
Team accessUnlimited seatsOften seat based
Bottom line
Bento keeps the everyday email infrastructure in one bill, with the calculator on the pricing page for exact estimates.
$0.012
Per active user
Unlimited
Team seats
Included
Deliverability help
Unlimited campaigns
Dynamic segmentation
All editor modes
Send time optimization
Who it's for
Built for teams like yours
Choose the entry point that matches your team, then expand into the rest of Bento from the same operating model.
Best for
Ecommerce
Cart recovery, product launches, and post-purchase flows.
View use case
Best for
SaaS
Onboarding sequences, feature adoption, and churn prevention.
View use case
Best for
Digital Products
Course launches, membership updates, and subscriber nurture.
View use case
Best for
Local Services
Appointment reminders, newsletters, and seasonal promos.
View use case
Competitive proof
See how Bento compares
Make the switch case obvious: Bento ships the pieces teams usually pay extra for somewhere else.
Bento vs Klaviyo
More affordable for similar volume. All features included from day one.
Teams switch for
Per-user pricing
Free email validation
Unlimited team seats
Full comparison
Bento vs Mailchimp
More powerful automation with better deliverability tools built in.
Teams switch for
Advanced automation included
Built-in deliverability
Event-based segmentation
Full comparison
Bento vs Kit
Flexible data model with advanced segmentation and event tracking.
Teams switch for
Drag-and-drop editor
Revenue attribution
Multi-channel support
Full comparison
Bento vs ActiveCampaign
Cleaner campaign workflows with deliverability tools included.
Teams switch for
Simpler campaign builder
Built-in deliverability
Unlimited team seats
Full comparison
White-glove migration
Switching from another email tool?
Import your subscribers, templates, and segments in under a day. Most teams are sending their first Bento campaign the same afternoon.
Current ESP
Migration coverage
Bring your whole sending setup with you.
Subscriber lists
Email templates
Segments & tags
Automation flows
<1 day
Typical switch window
1:1
Migration support
Zero
Forced add-ons
Frequently Asked Questions
Can non-technical marketers build and send campaigns?+
Absolutely. The whole workflow is designed so your marketing team can write, target, and send without needing a developer.
Can I still use custom HTML templates?+
You can. Paste and maintain your own HTML while still using Bento for targeting and delivery.
How quickly can we migrate our current newsletter flow?+
Most teams can import subscribers, recreate core templates, and send a first campaign in under a day.
Do we have to pay more for segmentation and personalization?+
No. Advanced targeting and personalization are part of the core workflow, not add-ons.
Is there a limit on how many emails I can send?+
No. Every Bento plan includes unlimited sends. You pay based on the number of identified users in your account, not the number of emails you send.
How does Bento handle deliverability for marketing emails?+
Deliverability tools are built in. You get sender reputation monitoring, email validation, batch sending controls, and authentication setup included in your plan.
What kind of analytics do I get for each campaign?+
Opens, clicks, unsubscribes, bounces, and revenue attribution. You can see performance at the campaign level or drill down to individual contacts.
Does Bento handle unsubscribes and compliance automatically?+
Yes. One-click unsubscribe headers are included in every email. Bento enforces at least one unsubscribe link and handles suppression lists so you stay compliant with CAN-SPAM and GDPR.
Can I schedule campaigns to send later?+
Yes. Pick a date and time, or let Bento send at the optimal time for each subscriber based on their past engagement.
Can multiple team members collaborate on campaigns?+
Yes. Your whole team can access and edit campaigns. There are no limits on team seats and no per-user charges.
What happens if I send to a bad email address?+
Bento validates addresses before sending. Hard bounces are automatically suppressed so they never get emailed again. This protects your sender reputation without any manual work.
Can I personalize emails beyond just first name?+
Yes. You can personalize based on any contact field, tag, event history, or custom data. Use Liquid tags to build dynamic content that changes per person.