The most loved MailChimp alternative for
marketers

Unlimited emails, unbelievable pricing, and a community that wants to see your business thrive. Switch from MailChimp to Bento today.

5-minute setup

Schedule a time

Are you a MailChimp customer?

Get upto 50% OFF when you switch!

Migrate quickly

Customers have migrated large MailChimp accounts in days with our white-glove migration team.

Training for your team

With Open Office hours, an active Discord, and the ability to schedule strategy calls you'll feel supported.

Save money

Schedule a call with our team to talk about how moving to Bento can save you thousands per year.

No feature gating

You'll get access to all of Bento's powerful features, including our enterprise tooling, for one price.

First month is on us

Once your account is approved, you can start using Bento right away without paying a dime.

No silly limits

Send unlimited emails, add all your users, and stop worrying about micro-managing your billing.

Bento vs. MailChimp Product Comparison

There is a difference between the two tools. Below is a quick glance at them.


Anonymous Event Tracking Track the journey before someone signs up.
Identified Event Tracking Track the journey after someone signs up.
Broadcasts Send targeted emails to many people at once.
Sequences Send a series of emails based on behaviour.
Automations Automate the process of sending email, SMS, and live chats.
Live Chat Chat with your subscribers in real-time.
Inboxes Let customers reply to your broadcasts and reply to them in one place.
Drag and Drop Editor Design beautiful emails with a drag and drop editor.
Plain Text Editor Write emails that look personal and from you.
Batched + Paused Sending Send email slowly over time and pause real-time sends.
Free Email Validation Ensure you're only emailing people with valid emails.
Spam Email Validation Easily counter spammers from list bombing your account.
RSS, JSON, and API Support (in Emails) Load dynamic content from external sources and APIs.
Email Layouts Save your email designs and reuse them.
Tags Use tags to differentiate your subscribers.
Custom Fields Add custom fields to your subscribers.
Segments Segment your subscribers based on their behaviour.
Survey Forms Capture information about your visitors nad subscribers with dynamic forms.
Ad Tracking Track ad performance and conversions.
A/B Testing Test difference customer journeys tailored to each subscriber.
Commerce Tracking Track your sales, orders, and revenue.
Subscriber Export/Import Bring data in and out of the platform.
Bulk Operations Run large data changes on your subscriber data.
Discord Community Join other marketers and get fresh ideas as they happen.
Open Office Hours Join regular office hours to get your questions answered.

When comparing Bento with MailChimp people typically ask the following questions before they make the switch to Bento

I am on a grandfathered plan. Can you match it?: Yes, we can match your plan with a competitor but it depends a tiny bit as we want to ensure we're profitable with every deal we do (i.e we don't match AppSumo deals). Just send us an invoice so we can confirm that we can do it.
Can I bring all my data to Bento?: It depends on how you've set things up but generally yes. During migration we can help you port all your setup over to Bento but may have to do it in a more 'Bento-way' as every platform is different.
Can I try before I buy?: Yes, we can try your plan for free for a month. If you don't like what you see, just 1-click close your account.
How long does a migration take?: 90% of migrations are done within a day. The remaining 10% depends on the complexity of your automations, mostly.
Do you offer startup or charity plans?: We do offer charity discounts and we offer discounts to bootstrapped startups.
Do you charge based on emails?: Nope! Just identified visitors (unique count of visitors with emails). We try not to micro-manage your pricing.
Are there any hidden fees?: Nope! You pay for identified visitors and that's it.