Customer.io vs. Bento

Customer.io is a fantastic piece of software that we're proud to call a competitor — but you're looking for options which is why you've landed here.

Bento is the definitive alternative to Customer.io

Why? Well, for starters, Bento has been carefully designed for small, nimble marketing focused teams who work in online business like eCommerce and SaaS — those who need to move fast without their tooling getting in their way.

Customer.io, on the otherhand, was originally designed for software companies.

Over the years, we've built a lot of respect for Customer.io and their team. They've built a phenomenal product that's engineered to perfection. Unfortunately, that comes at a cost. Customer.io remains one of the more expensive players as it focuses on B2B SaaS companies and not eCommerce where the contact list sizes are smaller. Additionally, Customer.io doesn't track anonymous visitors and only tracks subscribers leaving you in the cold if you want to use it as an analytics or business intelligence platform.

We find most brands switch from Customer.io because they want more power, more features, less complexity, for less cost.

Below is a short breakdown of the features in both products. We ask you to compare yourself.

Breakdown Bento Customer.io
Price per contact, per month $0.01 Not Listed
Track user behaviour
Send email broadcasts
Send email sequences
Send SMS
Capture emails with pop-ups
Capture emails with forms
Talk to customers on live chat
Talk to customers over email
Talk to customers over social media
Run surveys
Personalize your website
Track ad performance
Report on customer lifetime value
Build custom dashboards
Visualize your data

Unlike Customer.io, Bento aspires to do more than just send emails and SMS. Browse the list of features below and see what other apps, other than Customer.io, you could replace in your software — saving you time, money and speed. Questions? Talk to us on live chat.