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Deliverability Letter

Sales automation that closes deals, not just sends emails.

Stop chasing prospects manually. Automate your entire sales process—from first contact to signed contract. Focus on selling, not administrative tasks.

Trusted by leading companies

SALES FLOWS

Work smarter, not harder

Start Conversations Automatically

Someone downloads your pricing sheet? Visits your demo page? Instantly trigger a personalized sequence. Strike while the iron is hot.

Handle the Busy Work

Automatically assign leads to the right rep, update deal stages, and send follow-ups. You focus on the actual selling.

Perfect Timing, Every Time

Follow up 2 hours after a demo, 3 days after a proposal. Never be "that person" who emails too much or too little.

Treat Different Leads Differently

Enterprise prospects get one sequence, small businesses get another. Each prospect gets exactly what they need.

Flow Builder
Trigger
Demo Requested
When a user submits the "Book Demo" form
Action
Create Deal
Create new deal in "Sales Pipeline"
Action
Assign to Rep
Round-robin assignment to "Sales Team"

Multi-Channel Outreach

Be everywhere your prospects are

Emails That Actually Get Read

Personalized sequences that feel like they came from a human, not a robot. Education first, pitch second.

Text When Email Isn't Enough

Some prospects prefer texts. Hit them where they actually check their messages. 95% open rates.

Go Global with WhatsApp

Reach international prospects on their preferred platform. Break through the noise of crowded inboxes.

Channels
Email
Active Campaign
1,240
Sent
SMS
Active Campaign
850
Sent
WhatsApp
Active Campaign
420
Sent

Sales Sequences

Turn cold leads into warm conversations

Strike When Interest is Hot

Demo request? Pricing page visit? Product trial? Automatically send the perfect follow-up based on what they actually did.

Persistence Without Being Annoying

Follow up every few days for weeks without being pushy. Let time and value build the relationship.

Sequence Editor
Intro Email
Send "Welcome to Product" template
Day 1
Automated
Call Task
Follow up on opening email
Day 3
Manual Task
LinkedIn Connect
Send connection request
Day 5
Automated

A/B Testing

Optimize for higher conversions

Split Test Everything

Test different email subjects, content, and timing to find what converts best for your audience.

Performance Analytics

Get detailed insights into open rates, click rates, and conversion metrics for each variation.

Revenue Attribution

Track which sequences and messages drive the most revenue to optimize your sales process.

Optimizer
A/B Test Active
Subject Line: "Quick question" vs "Meeting?"
Variant A
22%
Reply Rate
142 clicks
WINNER
Variant B
35%
Reply Rate
384 clicks
Auto-Optimize Active
Traffic shifted to Variant B for remaining 60%

Lead Scoring

Focus on qualified prospects

Dynamic Scoring

Automatically score leads based on engagement, demographics, and behavior patterns.

Score Decay

Reduce lead scores over time for inactive prospects to maintain data accuracy.

Score Categories

Organize leads into different scoring categories based on your sales criteria.

Lead AI
85
Hot
Score Factors
Visited Pricing Page
+10
Downloaded Whitepaper
+20
Opened Email
+5
Inactive > 30 days
-10

Deal Tracking

Monitor every opportunity

Deal History

Track the complete history of each deal from first contact to close.

Custom Deal Fields

Add custom fields to track deal-specific information that matters to your business.

Pipeline
Active Deals
Value / Prob.
Acme Corp Expansion
Proposal
$12,000
75%
Probability75%
Startup Inc Pilot
Qualified
$2,500
40%
Probability40%
Global Tech Deal
Closing
$45,000
90%
Probability90%
Total Pipeline
$59,500

Sales Operations

Scale your sales team

Bulk Operations

Perform bulk updates to lead scores, deal stages, or contact information to save time.

Re-engagement Campaigns

Automatically re-engage cold leads with targeted campaigns to revive dormant opportunities.

Sales Ops
Bulk Lead Reassignment
v2.1
Source Criteria
Lead Score < 30
Target Action
Move to "Nurture Campaign"
Est. impact: 142 leads
Recent ActivityView All
Synced 150 leads to CRM
09:41 AM
Reassigned "Q4 Deals"
09:15 AM

Glad I made the switch from Klaviyo. I chose Bento, because the price and features were way better than the competitors, plus the support was extremely helpful and friendly.

Frequently Asked Questions