Landing in the Gmail Promotions Tab? It's Not Just You, It's the Season!
Discover why emails land in the promotions tab during the holiday season and learn best practices for improving deliverability. Embrace the promo tab...
Demystifying email and marketing automation.
Long-form thoughts on email, spam, marketing, and more, collected in chronological order.
Quick Email Signature Examples
Stuck on a nice, compliant plain text email signature? We got you covered!
Confirmed Opt-In aka Double Opt-In Benefits
In this article, we'll talk about the benefits of Confirmed Opt-In aka Double Opt-In.
What is the Precedence: Bulk header?
A few years back, the ISPs (Gmail, Yahoo, etc) began asking email marketers to identify themselves and classify the type of email they were sending u...
Predicting Inbox Placement
Ever wondered how to land in the primary inbox? We've got you covered in this post!
Should I Use Subdomains For Sending Email?
During the onboarding process for our customers, regardless of their size, we strive to ensure that each one receives the best deliverability advice ...
Debugging Deliverability: A Real Life Example
A fun story diving into debugging a customer's issue landing in the inbox.
Mastering the Customer Lifecycle with Email Marketing
The art of marketing is not just composing a good message - it is also how you deliver the message and keep the engagement. This is why it is of cruc...
The Secret Psychology Behind Your Shopping Cart: Cognitive Biases Unveiled
Marketing emailing is, first and foremost, about customers. Therefore, if we wish to know more about marketing, we need to know more about how custom...
Beyond the Inbox: 3 Promotional Email Campaigns You Haven't Tried Yet
One of the biggest challenges of email marketing is trying to make a creative and unique campaign that will stand out in the inboxes of your subscrib...
DMARC, SPF and DKIM Simplified
In Email Marketing, ensuring your emails hit the inbox stage without a hitch is crucial. This is where the trio of DMARC, SPF, and DKIM takes the spo...
Domains & IPs: What the ESPs Aren’t Telling You
For many, email deliverability seems like a mysterious black box, filled with secrets only known to the experts. However, the truth is, it's a relati...
Beyond Basic Discounts
We all love a good discount, but as email marketers, we love effective discount practices even more! We have determined a few innovative discount str...
Subject Lines & Preheader Text - The Power Couple That Can Make or Break Your Email
The subject line and preheader are the first things your subscribers will see when your email lands in their inbox. Because of this, it is of key imp...
Customer Segments, but as Romantic Relationships
Ever heard of RFM? Time to dive in.
Unsubscribe rates aren’t evil, they’re indicative
Unsubscribe Rates are probably the most misunderstood metric in email marketing. Here's why.
A simple explanation of the new List-Unsubscribe header changes
An overview of the more confusing aspects of the Gmail and Yahoo changes.
Reward long-term customer relationships, engage short-term
In the world of ecommerce, there’s this infectious notion that ‘new’ is always better. Brands get caught up in the allure of new subscribers, pouring...
10 Effective Strategies to Promote Your Affiliate Links and Boost Your Earnings
Affiliate marketing has emerged as a lucrative online business model, allowing individuals to earn income by promoting products or services and earni...
Bento on Air: We All SOFTFAIL A Little Sometimes
In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also...
Bento on Air: Tracking Pixels Trickery
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a cus...
Gmail Adds Blue Checkmark to Emails with Verified Brand Logos ... Kinda
Gmail's new feature of adding a blue checkmark to emails with verified brand logos is aimed at providing a more secure email ecosystem.
Weekly Roundup [Oct Week 2-3, 2022]: Two for the Price of One
Weekly Roundup for Weeks 2 & 3 of October.
Weekly Roundup [Sept Week 4, 2022]: We got your stinkin' Batches right here!
Weekly update roundup for Week 4 of Sept.
Weekly Roundup [Sept Week 3, 2022]: Just go with the Webflow
Weekly Roundup for Week 3 of September.
Weekly Roundup [Sept Week 2, 2022]: Gimme that Raw HTML
Weekly Roundup for the 2nd week of September.
Weekly Roundup [Oct Week 1, 2022]: We got your Versions here!
The weekly update roundup for Week 1 of Oct.
The Importance of Email File Size
Let us take you through the basics of email file size by sharing some tips on how to reduce the size of your emails and the images inside them.
A Guide on Email Popups
Learn what email popups are, why they are effective, and how to make one, alongside examples from famous brands.
7 Remarkable Copywriting Examples
Get inspired by these remarkable copywriting examples from both e-commerce and email marketing that will hopefully help you come up with an attractiv...
4 Unique Email Marketing Examples for Your Next Campaign
Take a look at some of the best email marketing examples that’ll inspire you for your next email marketing journey.
7 Amazing Customer Testimonials You Can Learn Tons From
Take a look at three amazing examples of customer testimonials that can teach you a lot about social proof and why it's crucial for boosting sales an...
3 Great Customer Loyalty Programs You Can Learn From
Learn all the basics about customer loyalty programs and how to create your own by exploring some great examples from established brands.
Order Confirmation Email: Best Practices With Examples
Learn why order confirmation emails are important and how to create an effective one so you can also upsell and cross sell to your customers.
Limited Time Offer Email Campaigns
Learn how to use the tactics of limited-time offers to encourage prospective buyers to act and get shoppers back from abandoned carts.
Abandoned Cart Emails: Best Practices With Examples
Learn how to use abandoned cart emails to encourage your customers to follow through with their purchases and recover lost sales.
7 Promotional Email Examples and Why They Work
Promotional emails are the backbone of every retailer’s email marketing campaign. Learn all the basics of promotional emails, why they work in the fi...
Why Emails Go to Spam and How to Prevent It
Discover the most common reasons why your emails go to spam, and multiple ways in which you can prevent this from happening again.
7 Most Excellent Onboarding Email Templates and Why They Rock
Check out our onboarding email templates that you can use to retain new customers and drive long-term engagement.
Turning Pro: What the Email Marketing Pros Do, and the Amateurs Don't
Learn from the best in the industry and see what the email marketing pros do so you can implement effective strategies in your email marketing campai...
What is ARC Email and What Does It Mean for Me
Discover what ARC email is exactly and what this protocol/authentication method is so important.
How to Engage Your Customers with Re-engagement Emails
Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.
Getting Your Avatar To Show in Gmail
Learn how to get your avatar to show in Gmail so you can leave a good first impression, as well as how to set up BIMI in your email.
How To: Fix an Invalid Email Address
Learn why some emails addresses are invalid, and how to fix them!
5 Reactivation Email Templates To Win Customers Back
Check out some great reactivation email templates (also known as re-engagement email templates) you can use to re-establish the relationship with you...
How To: Create an Ecommerce Email Marketing Calendar
Developing an email marketing monthly calendar is tricky for many people. I always had a certain level of resentment for marketers that seemed to hav...
How to plan holiday email marketing campaigns for Ecommerce
Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those b...
What Is Dynamic Email Content?
Learn more about dynamic email content, why it's important, and how it works. We'll also explore the different types of dynamic email content and see...
Ecommerce Email Marketing Strategy
Email marketing still brings a significant revenue stream to ecommerce businesses despite all the *email-marketing-is-dead* announcements. You have p...
Test your email marketing strategy
If you run a quick search on the internet about marketing tips for your email campaigns or any other type of marketing campaign, I am sure that what ...
How to Do Effective Mass Email Marketing
Learn the best practices that'll help you do effective mass email marketing and ultimately increase your conversions and revenue.
14 Tips to Help You Improve Your Email Engagement Rates
Check out our list of 14 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.
Why Are My Emails Getting Blocked?
You emails might be getting blocked for various reasons, so click on the link to find what they are and how prevent this from happening again.
Bounce Rates: Why They Can’t Be Ignored (And Why They’re Not Always Bad): A Blog About Hard Bounce and Soft Bounce Rates
Learn more about email bounce rates - what they are, the difference between hard and soft bounces, and how to improve your email bounce rates in the ...
4 Easy Ways to Increase Deliverability of Your Email: A Blog on Increasing Email Deliverability
Increase deliverability of your email by implementing these 4 strategies that work.
The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
A Quick Look at Email Spam Traps - Using & Avoiding
Learn more about email spam traps - how to spot them in your email lists and how to avoid them.
How to Check Your Email IP Reputation & Blacklists Online
Read more to find out how to check your email IP reputation online and what to do if you've been blacklisted.
Growing your email list — the right way
Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testi...
5 mistakes that may be hurting your email marketing efforts
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells u...
Permission and Reciprocity — two good concepts that marketers ruined
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, tr...
Abandoned cart emails — recover some of that money that is left on the table
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If...
Retention Emails — Why and How to do it.
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our cust...
The Zen Art of a SaaS Onboarding Emails
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two compan...
Are your open and click rates fake? Probably. Here's why.
Your email metrics probably aren't what you think they are.
4 Twitter Entrepreneurs Share Their Email Marketing Thoughts
We asked some of Twitters' top internet marketers their thoughts on email marketing.
A Brief Overview of Bento's Workflows & Triggers
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Monitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Relay Your Traffic Through an SMTP Server: Solutions for High Frequency Marketing
Looking to learn more about sending email through SMTP? Read on!
Campaign Success: Email Attribution Models and the Value of the Halo Effect for Conversion
Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.
We've Added Free Email Validation To All Accounts
If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Ben...
DMARC: What is it and why is it important?
Want to learn more about email security?
DKIM: What is it and why is it important?
Want to learn more about email security?
Double opt-in or single opt-in?
Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.
Email Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read ...
The Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find ou...
Sending Reputation and Sender Score: What Are They and Why Are They Important?
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the sign...
Email Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and h...
Noreply Address: Why You Shouldn't Use It in Your Email Campaign
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually ...
Email Sending Times: What Is the Best Time to Send Your Email?
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? ...
A Guide to Email Sequences: Types, Tips and Examples!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emai...
A Guide on Email Content: Types of Email Content and Ways to Improve It
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about e...
All You Need to Know About Email Broadcasts
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the ...
Email Spam Traps: What Are They and How Can You Avoid Them?
Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!
Browse Abandonment Emails: How To Bring Customers Back Again & Again
A short guide to bringing customers back after they view specific pages on your site.
Blacklisted Email: How To Protect Your Emails From Ending Up on a Blacklist
Knowing more about email blacklisting will keep your emails away from being blocked.
Email Testing: What To Check Before You Hit Send
Good email testing helps you find out how your email looks to your users, and whether they can read it at all.
Designing Abandoned Cart Emails For Fun & Profit (Strategic Tips + Examples)
Understand the basics behind abandon cart emails and how to leverage them in your business.
How To Craft Email Subject Lines With High Open Rates
There is more to email subject lines than meets the eye. Let me show you why!
Crafting A High Converting Welcome Series for Your Ecommerce Store
Looking to convert your customers again and again? Look no further than a well craft welcome sequence.
Thinking Through Abandon Cart For Software Businesses
Ecommerce is doing it, so why isn't your SaaS business? Let us walk you through some of the thinking and best practices that you can implement today.