Demystifying email and marketing automation.

Long-form thoughts on email, spam, marketing, and more, collected in chronological order.

The Importance of Email File Size

Let us take you through the basics of email file size by sharing some tips on how to reduce the size of your emails and the images inside them.

A Guide on Email Popups

Learn what email popups are, why they are effective, and how to make one, alongside examples from famous brands.

3 Remarkable Copywriting Examples

Get inspired by these remarkable copywriting examples from both e-commerce and email marketing that will hopefully help you come up with an attractive copy.

3 Amazing Customer Testimonials You Can Learn Tons From

Take a look at three amazing examples of customer testimonials that can teach you a lot about social proof and why it's crucial for boosting sales and retaining customers.

Limited Time Offer Email Campaigns

Learn how to use the tactics of limited-time offers to encourage prospective buyers to act and get shoppers back from abandoned carts.

7 Promotional Email Examples and Why They Work

Promotional emails are the backbone of every retailer’s email marketing campaign. Learn all the basics of promotional emails, why they work in the first place, and how to do them right.

Why Emails Go to Spam and How to Prevent It

Discover the most common reasons why your emails go to spam, and multiple ways in which you can prevent this from happening again.

Getting Your Avatar To Show in Gmail

Learn how to get your avatar to show in Gmail so you can leave a good first impression, as well as how to set up BIMI in your email.

5 Reactivation Email Templates To Win Customers Back

Check out some great reactivation email templates (also known as re-engagement email templates) you can use to re-establish the relationship with your subscribers and encourage them to be active users again.

How To: Create an Ecommerce Email Marketing Calendar

Developing an email marketing monthly calendar is tricky for many people. I always had a certain level of resentment for marketers that seemed to have everything planned – while I understood that I could prepare some things, others were seemingly out of my control.

How to plan holiday email marketing campaigns for Ecommerce

Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those businesses have no clue why and how they will launch that marketing campaign which results in something that, for lack of a better name, I call: placeholder campaigns.

What Is Dynamic Email Content?

Learn more about dynamic email content, why it's important, and how it works. We'll also explore the different types of dynamic email content and see some examples.

Ecommerce Email Marketing Strategy

Email marketing still brings a significant revenue stream to ecommerce businesses despite all the *email-marketing-is-dead* announcements. You have permission from customers to talk to them after all. Still, there are some difficulties in coming up with a winning strategy since people tend to complicate everything, especially if you try to copy the process from a business that is not similar to yours.

Test your email marketing strategy

If you run a quick search on the internet about marketing tips for your email campaigns or any other type of marketing campaign, I am sure that what you will find the most are articles with numbered lists of marketing tactics.

How to Do Effective Mass Email Marketing

Learn the best practices that'll help you do effective mass email marketing and ultimately increase your conversions and revenue.

Why Are My Emails Getting Blocked?

You emails might be getting blocked for various reasons, so click on the link to find what they are and how prevent this from happening again.

Growing your email list — the right way

Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testing, failing and restarting everything. Unfortunately, the world has become impatient and marketers are to blame.

5 mistakes that may be hurting your email marketing efforts

It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells us that we should expect email marketing to be around for a few more decades. Reality tells us that every company uses some form of email marketing in their business. So instead of trying to figure out who is correct, we should focus on the present.

Permission and Reciprocity — two good concepts that marketers ruined

Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for anybody that's listening in the hope of feeling good about ourselves. Lucky for us, from time to time, a new concept pops up that gives us precisely that, the excuse to keep harming and ruining the world for everybody.

Abandoned cart emails — recover some of that money that is left on the table

A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made your jaw drop, your reaction was the same as mine – that's a lot of people and billions of dollars in transactions that never took place.

Retention Emails — Why and How to do it.

We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to cultivate a relationship with them, and the easiest way to do that is by email.

The Zen Art of a SaaS Onboarding Emails

Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.

We've Added Free Email Validation To All Accounts

If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility off your hands and have built tooling to help. Read on to learn more.

Double opt-in or single opt-in?

Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.

Email Open Rates: Why Do They Matter and How to Improve Them

Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.

The Importance of Click Rates in Your Email Marketing Campaign

Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.

Noreply Address: Why You Shouldn't Use It in Your Email Campaign

Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what you can do as an alternative to the noreply address.

Email Sending Times: What Is the Best Time to Send Your Email?

Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!

A Guide to Email Sequences: Types, Tips and Examples!

Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business goals.

A Guide on Email Content: Types of Email Content and Ways to Improve It

If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to improve it.

All You Need to Know About Email Broadcasts

Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.