Weekly Roundup for Weeks 2 & 3 of October.
Weekly update roundup for Week 4 of Sept.
Weekly Roundup for Week 3 of September.
Weekly Roundup for the 2nd week of September.
The weekly update roundup for Week 1 of Oct.
Let us take you through the basics of email file size by sharing some tips on how to reduce the size of your emails and the images inside them.
Learn what email popups are, why they are effective, and how to make one, alongside examples from famous brands.
Get inspired by these remarkable copywriting examples from both e-commerce and email marketing that will hopefully help you come up with an attractive copy.
Take a look at some of the best email marketing examples that’ll inspire you for your next email marketing journey.
Take a look at three amazing examples of customer testimonials that can teach you a lot about social proof and why it's crucial for boosting sales and retaining customers.
Learn all the basics about customer loyalty programs and how to create your own by exploring some great examples from established brands.
Learn why order confirmation emails are important and how to create an effective one so you can also upsell and cross sell to your customers.
Learn how to use the tactics of limited-time offers to encourage prospective buyers to act and get shoppers back from abandoned carts.
Learn how to use abandoned cart emails to encourage your customers to follow through with their purchases and recover lost sales.
Promotional emails are the backbone of every retailer’s email marketing campaign. Learn all the basics of promotional emails, why they work in the first place, and how to do them right.
Discover the most common reasons why your emails go to spam, and multiple ways in which you can prevent this from happening again.
Check out our onboarding email templates that you can use to retain new customers and drive long-term engagement.
Learn from the best in the industry and see what the email marketing pros do so you can implement effective strategies in your email marketing campaign.
Discover what ARC email is exactly and what this protocol/authentication method is so important.
Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.
Learn how to get your avatar to show in Gmail so you can leave a good first impression, as well as how to set up BIMI in your email.
Learn why some emails addresses are invalid, and how to fix them!
Check out some great reactivation email templates (also known as re-engagement email templates) you can use to re-establish the relationship with your subscribers and encourage them to be active users again.
Developing an email marketing monthly calendar is tricky for many people. I always had a certain level of resentment for marketers that seemed to have everything planned – while I understood that I could prepare some things, others were seemingly out of my control.
Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those businesses have no clue why and how they will launch that marketing campaign which results in something that, for lack of a better name, I call: placeholder campaigns.
Learn more about dynamic email content, why it's important, and how it works. We'll also explore the different types of dynamic email content and see some examples.
Email marketing still brings a significant revenue stream to ecommerce businesses despite all the *email-marketing-is-dead* announcements. You have permission from customers to talk to them after all. Still, there are some difficulties in coming up with a winning strategy since people tend to complicate everything, especially if you try to copy the process from a business that is not similar to yours.
If you run a quick search on the internet about marketing tips for your email campaigns or any other type of marketing campaign, I am sure that what you will find the most are articles with numbered lists of marketing tactics.
Learn the best practices that'll help you do effective mass email marketing and ultimately increase your conversions and revenue.
Check out our list of 9 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.
You emails might be getting blocked for various reasons, so click on the link to find what they are and how prevent this from happening again.
Bounce Rates: Why They Can’t Be Ignored (And Why They’re Not Always Bad): A Blog About Hard Bounce and Soft Bounce Rates
Learn more about email bounce rates - what they are, the difference between hard and soft bounces, and how to improve your email bounce rates in the long run.
Increase deliverability of your email by implementing these 4 strategies that work.
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Learn more about email spam traps - how to spot them in your email lists and how to avoid them.
Read more to find out how to check your email IP reputation online and what to do if you've been blacklisted.
Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testing, failing and restarting everything. Unfortunately, the world has become impatient and marketers are to blame.
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells us that we should expect email marketing to be around for a few more decades. Reality tells us that every company uses some form of email marketing in their business. So instead of trying to figure out who is correct, we should focus on the present.
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for anybody that's listening in the hope of feeling good about ourselves. Lucky for us, from time to time, a new concept pops up that gives us precisely that, the excuse to keep harming and ruining the world for everybody.
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made your jaw drop, your reaction was the same as mine – that's a lot of people and billions of dollars in transactions that never took place.
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to cultivate a relationship with them, and the easiest way to do that is by email.
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.
Your email metrics probably aren't what you think they are.
We asked some of Twitters' top internet marketers their thoughts on email marketing.
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Looking to learn more about sending email through SMTP? Read on!
Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.
If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility off your hands and have built tooling to help. Read on to learn more.
Want to learn more about email security?
Want to learn more about email security?
Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own email campaign.
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what you can do as an alternative to the noreply address.
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business goals.
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to improve it.
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.
Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!
A short guide to bringing customers back after they view specific pages on your site.
Knowing more about email blacklisting will keep your emails away from being blocked.
Good email testing helps you find out how your email looks to your users, and whether they can read it at all.
Understand the basics behind abandon cart emails and how to leverage them in your business.
There is more to email subject lines than meets the eye. Let me show you why!
Looking to convert your customers again and again? Look no further than a well craft welcome sequence.
Ecommerce is doing it, so why isn't your SaaS business? Let us walk you through some of the thinking and best practices that you can implement today.