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DMARC: Complete Guide to Email Authentication and Protection
Learn what DMARC is and how to set it up for email authentication. Understand DMARC policies, DNS configuration, and how DMARC protects your domain from spoofing.
Anja
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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
182 articles
How to organize your email sending domains (basic guide)
Choosing the right domain for your email campaigns isn't just a technical decision—it's the foundation of your email deliverability. Get it wrong, and even your best content lands in spam. Get it right, and you build lasting trust with bot...
Jesse Hanley
Designing a Modern Email: Best Practices and Examples
Learn how to design modern emails. Understand current email design trends, best practices, and how to create emails that look great and engage users.
Anja
Dedicated vs Shared IPs for Email: When to Use Each
Learn the difference between dedicated and shared IPs for email. Understand when to use dedicated IPs vs shared IPs and how IP reputation affects deliverability.
Tanuki
Choosing the Right SMTP Port: Port 25, 465, 587 Explained
Learn which SMTP port to use for email sending. Understand port 25, 465, and 587, when to use each, and how to configure SMTP ports correctly.
Tanuki
Cheap Email Marketing Software: Get Results on a Budget
Find affordable email marketing software that works. Compare budget-friendly options from free plans to low-cost paid platforms that deliver results.
Anja
Best Transactional Email Services: Fast, Reliable Delivery
Find the best transactional email services for developers. Compare APIs, reliability, and speed to build infrastructure that delivers emails fast.
Anja
Amazon SES Alternatives: Compare Transactional Email Services
Find Amazon SES alternatives for transactional email. Compare email API services that offer better features, deliverability, or easier setup than AWS SES.
Tanuki
How to get your IP delisted after a S3150 & S3140 bounce
Getting hit with Microsoft's S3150 or S3140 errors? Your emails are being rejected, customers aren't getting important messages, and you're probably starting to panic. Don't worry—we've been through this process dozens of times. Here's ex...
Jesse Hanley
Checking Spam Scores: Email Deliverability Testing Guide
Learn how to check spam scores for emails. Understand spam score testing tools, what affects spam scores, and how to improve email deliverability.
Tanuki
Customer Segmentation Basics: Personalize Every Email and Journey
Learn customer segmentation fundamentals, build behavior-driven segments, and execute personalized email journeys with Bento while safeguarding deliverability.
Tanuki
Best Newsletter Platforms: Build and Monetize Audiences
Find the best newsletter platforms for content creators. Compare tools to build your audience, monetize content, and manage subscribers effectively.
Anja
Best Email API for Developers: Compare Developer-Friendly Email Services
Find the best email API services for developers. Compare REST APIs, SDKs, webhooks, and developer experience across email service providers.
Tanuki
Best Email API Services: Reliable Infrastructure for Sending Emails
Find the best email API services for developers. Compare reliable delivery, API quality, and features to build infrastructure that scales effectively.
Tanuki
Best DMARC Tools: Monitor and Implement Email Authentication
Find the best DMARC tools for monitoring and implementing email authentication. Compare DMARC monitoring services, analyzers, and implementation tools.
Tanuki
Behavioral Targeting Tools: Personalize Each Buyer's Journey
Find behavioral targeting tools that personalize experiences based on user actions. Compare platforms to boost engagement and drive conversions effectively.
Anja
Mailgun Alternatives: Compare Email API and SMTP Services
Find Mailgun alternatives for email sending. Compare email API services that offer better pricing, features, or deliverability than Mailgun.
Anja
During the holiday season expect emails to land more in the Promotion tab
Discover why emails land in the promotions tab during the holiday season and learn best practices for improving deliverability. Embrace the promo tab and focus on sending valuable emails to your subscribers.
Jesse Hanley
Quick Email Signature Examples
Stuck on a nice, compliant plain text email signature? We got you covered!
Jesse Hanley
Confirmed Opt-In aka Double Opt-In Benefits
In this article, we'll talk about the benefits of Confirmed Opt-In aka Double Opt-In.
Jesse Hanley
What is the Precedence: Bulk header?
A few years back, the ISPs (Gmail, Yahoo, etc) began asking email marketers to identify themselves and classify the type of email they were sending upfront (in the email headers). This was done to help the ISPs process the email quicker an...
Jesse Hanley
Debugging Deliverability: A Real Life Example
A fun story diving into debugging a customer's issue landing in the inbox.
Jesse Hanley
Should I Use Subdomains For Sending Email?
During the onboarding process for our customers, regardless of their size, we strive to ensure that each one receives the best deliverability advice possible. One key piece of advice we offer is to encourage our users to send emails via a...
Jesse Hanley
Beyond the Inbox: 3 Promotional Email Campaigns You Haven't Tried Yet
One of the biggest challenges of email marketing is trying to make a creative and unique campaign that will stand out in the inboxes of your subscribers. To help you with this, we offer you ideas for three different campaigns you have not ...
Alyssa Jean
Mastering the Customer Lifecycle with Email Marketing
The art of marketing is not just composing a good message - it is also how you deliver the message and keep the engagement. This is why it is of crucial importance to start building up a relationship with your subscribers and customers. He...
Alyssa Jean