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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
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How to Send Mandated Emails Without Destroying Your Reputation
Data breach? Product recall? Legal notice required? Sometimes you have no choice but to email everyone—including people who unsubscribed years ago. Here's how to send those high-stakes, legally manda...
Google has new email display name rules
Google just updated their email guidelines with specific rules about display names. Get this wrong, and your emails may struggle to reach Gmail inboxes—even if everything else is perfect.
Microsoft has new email rules starting May 5th
If you send bulk emails to Outlook, Hotmail, or Live.com addresses, Microsoft has new rules starting May 5, 2025. Miss these requirements, and your emails will struggle to reach your customers' inbox...
How to warm up a new domain
Starting with a new domain for email? Finally got the new .com? Planning to ramp up your email volume significantly? Then domain warming isn't optional—it's essential.
Transactional Email Best Practices: Complete Guide
Learn transactional email best practices to improve deliverability and user experience. Understand what makes effective transactional emails and how to design them.
How to Choose a Transactional Email Provider: Complete Guide
Pick the wrong transactional email provider and watch support tickets pile up. Here's what actually matters: API quality, real deliverability, and honest pricing.
Google Workspace Pricing: When You Need More Than Just Email
Google Workspace pricing starts at $7/user/month but businesses often need more. Compare plans, hidden costs, and alternatives for serious email operators.
Email Design Guide: Create Effective Transactional Emails
Learn email design best practices for transactional emails. Understand what makes effective email design and how to create emails that engage users.
What Is an Email API? Complete Developer Guide
Learn what an email API is and how to use it. Understand REST APIs, webhooks, SDKs, and how to integrate email APIs into your applications.
What Is Email Marketing? Complete Guide for Product and Marketing Teams
Understand the fundamentals of email marketing, why deliverability is non-negotiable, and how teams use Bento to run marketing, product, and transactional emails in one place.