Google has new email display name rules
Google just updated their email guidelines with specific rules about display names. Get this wrong, and your emails may struggle to reach Gmail inboxes—even if everything else is perfect.
Jesse Hanley
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189 articles
Microsoft has new email rules starting May 5th
If you send bulk emails to Outlook, Hotmail, or Live.com addresses, Microsoft has new rules starting May 5, 2025. Miss these requirements, and your emails will struggle to reach your customers' inboxes (some may be rejected entirely).
Jesse Hanley
Sending on Behalf of Users: Email Best Practices Guide
Learn best practices for sending emails on behalf of users. Understand authentication, deliverability, and how to send emails that appear from users while maintaining deliverability.
Tanuki
SPF Records: Complete Guide to Email Authentication
Learn what SPF records are and how to set them up for email authentication. Understand SPF syntax, DNS configuration, and how SPF improves deliverability.
Anja
What Is BIMI? Brand Indicators for Message Identification
Learn what BIMI is and how to implement it. Understand brand indicators for message identification, logo display in email clients, and BIMI requirements.
Tanuki
How to warm up a new domain
Starting with a new domain for email? Finally got the new .com? Planning to ramp up your email volume significantly? Then domain warming isn't optional—it's essential.
Jesse Hanley
Transactional Email Best Practices: Complete Guide
Learn transactional email best practices to improve deliverability and user experience. Understand what makes effective transactional emails and how to design them.
Anja
Best Scheduling Apps: Automate Client Bookings with Email Integration
Discover the best scheduling app to automate client bookings with email integration. Compare top appointment scheduling tools that streamline your workflow.
Anja
CRM with Automation: Sales and Marketing Workflows That Scale
Discover CRM with automation that actually scales. Compare sales automation tools that combine customer data with powerful workflows for growing teams.
Anja
Recurring Subscription Ideas: Build Predictable Revenue
Explore recurring subscription models, packaging tactics, and automation flows that help operators grow reliable monthly revenue with Bento.
Tanuki
How to Choose a Transactional Email Provider: Complete Guide
Pick the wrong transactional email provider and watch support tickets pile up. Here's what actually matters: API quality, real deliverability, and honest pricing.
Anja
Troubleshooting Email Delivery Issues: Fix Delivery Problems
Learn how to troubleshoot email delivery issues. Understand common delivery problems, how to diagnose issues, and how to fix email delivery failures.
Tanuki
Email Automation Software: Workflows That Convert
Find the best email automation software for marketing automation workflows. Compare platforms to build email automation that drives real conversions.
Anja
How to Check Your IP Reputation: Email Deliverability Guide
Learn how to check your IP reputation for email deliverability. Understand IP reputation monitoring tools, factors that affect reputation, and how to improve it.
Anja
Welcome Email Series: Automation Recipes That Onboard Faster
Design welcome email series for SaaS, ecommerce, and communities using Bento automations that accelerate activation while keeping deliverability strong.
Tanuki
How to Warm Up a Domain: Email Deliverability Best Practices
Learn how to warm up a domain for email sending. Understand domain warmup strategies, volume increases, and best practices for building sender reputation.
Anja
Lead Scoring 101: Prioritize Contacts with Bento Automations
Build a practical lead scoring model that combines behavior and fit signals, then automate follow-up with Bento while safeguarding deliverability.
Tanuki
Best Online Form Builders: Capture Leads That Actually Convert
Find the best online form builder for email capture. Compare features, pricing, integrations, and conversion tools that actually drive signups
Anja
Ecommerce Email Marketing: Drive Sales with Automation
Find the best email marketing software for ecommerce stores. Compare Shopify-native platforms and tools that drive sales through product automation.
Tanuki
Google Workspace Pricing: When You Need More Than Just Email
Google Workspace pricing starts at $7/user/month but businesses often need more. Compare plans, hidden costs, and alternatives for serious email operators.
Tanuki
Email Design Guide: Create Effective Transactional Emails
Learn email design best practices for transactional emails. Understand what makes effective email design and how to create emails that engage users.
Anja
What Is an Email API? Complete Developer Guide
Learn what an email API is and how to use it. Understand REST APIs, webhooks, SDKs, and how to integrate email APIs into your applications.
Anja
What Is Email Marketing? Complete Guide for Product and Marketing Teams
Understand the fundamentals of email marketing, why deliverability is non-negotiable, and how teams use Bento to run marketing, product, and transactional emails in one place.
Anja
Transactional Email Subject Lines: Best Practices for Opens
Learn transactional email subject line best practices to improve open rates. Understand what makes effective subject lines and how to write subject lines that get opened.
Anja
Receipt and Invoice Email Best Practices: Design Guide
Learn receipt and invoice email best practices. Understand what makes effective receipt emails and how to design emails that build trust and reduce support requests.
Anja
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