Bento
Bento training classroom illustration

Training

How to Use Bento

A hands-on course for getting Bento set up, sending your first emails, and building automations that match how your business actually works.

Zach

Presented by Zach Swinehart

Course breakdown

7 lessons

  1. Welcome To The Bento "Beginner To Pro" Training!Ready to watch
  2. The 3-Step Core Set UpReady to watch
  3. Bento Email-Sending BasicsReady to watch
  4. Managing Subscriber DataReady to watch
  5. Creating Your First EmailsReady to watch
  6. Defining Segments & Sending/Scheduling EmailsReady to watch
  7. Take Action: Build & Schedule An Email With Segmentation!Ready to watch

10 lessons

  1. How To Get Help From Bento Tanuki AIReady to watch
  2. Events & Flows OverviewReady to watch
  3. Take Action: Let's Build A Sequence In Bento With Claude!Ready to watch
  4. Take Action: Let's Build Out Jesse's Favorite Flow-Driven Sequence Setup!Ready to watch
  5. Take Action: Let's Build a Flow That Has Events, Tags, Fields, & Emails!Ready to watch
  6. How To Trigger Behavior-Based Emails & SegmentationReady to watch
  7. How To Use Liquid In Bento For Epic PowerReady to watch
  8. Take Action: Let's Build & Test Advanced Flow Branching!Ready to watch
  9. Test and ship your flowsReady to watch
  10. Imports, Backfills, and Bulk OperationsReady to watch

7 lessons

  1. How This "Examples" Section WorksReady to watch
  2. Example: Event-Driven Lead Magnet FulfillmentReady to watch
  3. Example: Abandon Cart SequenceReady to watch
  4. Example: Automated Daily Email Course Lead Magnet w/ Fast-ForwardingReady to watch
  5. Example: Weekly Evergreen NewsletterReady to watch
  6. Example: Broadcast-Style Promos & Evergreen Newsletter PausingReady to watch
  7. Example: Weekly Event Emails, Orchestrated By AI & AutomationReady to watch
24 lessons3 modules

Who is this course for?

  • Marketers moving from a basic ESP to real automation
  • Founders and operators who send product and marketing email from one place
  • Developers wiring up events, fields, and integrations
  • Teams that care about deliverability and list quality from day one

You do not need to be an email expert. Most lessons pair a short video with written steps, while written-only lessons are clearly labeled.

What you'll learn

  • Complete core setup so Bento is ready to send
  • Understand broadcasts, sequences, and flows and when to use each
  • Build and schedule emails with segments and subscriber data
  • Connect events and automation patterns for behavior-based sends
  • Adapt a reusable real-world automation example to your own business