®
Choose your plan.
Pick Marketing Platform for $29/mo for up to 5,000 Active Users*, get unlimited marketing sends on paid plans. Add Bento Chat for $30/mo, or use Transactional Email on its own.
Agent researching pricing? Go to /pricing.md to understand this page better.
"Bento is the email provider I use on my own projects. It is clear, fast, and easy to trust."
Aaron Francis
Founder, Screencasting.com
Uses the following plans
Marketing Platform
Transactional EmailPlan
Marketing Platform
Email marketing, CRM, automation, forms, and deliverability in one place.
Subscribed users or people with an event in the last 90 days.
- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Plan
Transactional Email
API and SDKs for sending non-marketing email such as receipts, alerts, password resets, and product email.
First 100 emails are free. Then $5/mo through 12,500 emails, plus $0.09 per 1,000 after that.
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- API and SMTP sending
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Or add
Bento Chatfor $30/mo
+$30/mo adds shared inbox, live chat, SMS, routing, saved replies, and AI agents. Requires Marketing Platform.
Selected estimate: Marketing at $29/mo.
The important email tools are included.
Marketing Platform includes the core tools most teams pay extra for elsewhere. No marketing send caps on paid plans, subject to fair-use. No seat fees. No deliverability add-on.
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Broadcasts and Flows
- Forms and popups
- Segmentation and CRM
- API, webhooks, and integrations
- Authentication and deliverability tools
- Reports and list hygiene
Support from people who send email for a living.
If you are moving from another platform, warming a domain, or trying to understand a deliverability issue, you can talk to someone who knows email.
- Migration help when you switch
- Price-match reviews with your current invoice
- Deliverability guidance
- Dedicated IP options when you need them
- SOC 2 compliant
- Clear answers from the Bento team
Pricing questions
Packages, Active Users, transactional rates, trials, migration, and add-ons, answered plainly. Contact support.
How Bento pricing compares
Simpler than Klaviyo, Mailchimp, and ActiveCampaign. Broader feature set than Resend or Loops. Built for teams that need marketing, transactional email, and chat in one place.
Swipe left or right to compare platforms.
| Feature |  Bento | ||||||
|---|---|---|---|---|---|---|---|
| Price | |||||||
| Marketing Platform estimate for 5,000 Active Users* | $29/mo + add-ons | Transactional send tiers; marketing contacts | Profile + email tier | Contact + email tier | Contact + feature tier | Subscriber tier | Subscribed contact tier |
| Billing model | Active Users* for marketing; per-email for transactional | Transactional send tiers; marketing contacts | Active profiles + email sends | Contacts + send limits | Contacts + plan tier | Active subscribers | Subscribed contacts |
| Email sending on paid plans | Unlimited marketing sends on paid plans; fair-use applies | Transactional quotas/overages; marketing contact-based | Plan send limits with flex/upgrade options | 10x/12x/15x contact limit | 10x/12x/15x contacts + overage | Unlimited email sends | Unlimited on paid plans |
| Transactional-only email rate | 100 free, $5/mo through 12,500, plus $0.09/1K after | Published send tiers and overages | Flow-based, approval required | Add-on; $20/25K blocks | Postmark-powered add-on | No standalone transactional API | Included; unlimited on paid plans |
| Included | |||||||
| Deliverability tools | Included: auth, monitoring, hygiene, and batching | Sending controls | Tools and guidance included | Authentication tools | Basic tools; varies by plan | Advanced reporting on Pro | Basic sending controls |
| Core tools | Marketing, Transactional, or Chat | Separate email products | Channel and service products | Tiered features + add-ons | Tiered features + add-ons | Advanced tools on Pro | Mostly included on paid plans |
| Transactional email | 100 free, $5/mo through 12,500, plus $0.09/1K after | Send tiers | Flow-based, approval required | Standard/Premium add-on | Postmark-powered add-on | No standalone API | Included on paid plans |
| Built-in chat and forms | $30/mo Chat add-on | Not included | Helpdesk/Customer Hub products | Forms, no live chat | Forms/CRM; chat varies | Forms, no chat | Forms, no chat |
| Team and switching | |||||||
| Team seats | Team seats included | Team roles; limits not clearly public | User roles; paid SSO | 1/3/5/unlimited by plan | 1/1/3/5 seats; add seats available | 1/2/unlimited by plan | No seat charge |
| Switching help | Migration help and price-match reviews | Ticket support; Slack on higher tiers | Support/services vary by plan | Paid support; onboarding on eligible tiers | Support/migration varies | Free migrations | Docs + support |
| Enterprise security | SOC 2 + dedicated IP options | SOC 2; SSO/SLA on Enterprise | SSO + custom roles; services vary | Premium/custom high-volume options | SSO + HIPAA support on Enterprise | DPA/security docs | SOC 2 trust center; custom plans |
Why teams pick Bento
Pricing should be easy to understand.
$29 to start, unlimited marketing sends on paid plans, deliverability help included, and support when you switch.
Pricing you can read
Marketing Platform is $29/mo up to 5,000 Active Users*, then tiered volume pricing starts at $0.01 per Active User*. Marketing sends are unlimited on paid plans subject to fair-use.
Deliverability tools included
Authentication setup, monitoring, list hygiene, batching controls, and practical guidance are included.
One place for email
Marketing, product, and transactional email live together, so your team is not juggling email tools.
People help when moving is messy
Get migration guidance, price-match reviews, and direct help from people who understand email.
Included from day one
30-day Marketing Platform trial with no charge during the trial.
Deliverability tools, authentication setup, and practical sending guidance.
Unlimited marketing sends on paid plans, with transactional email available in the same app.
Prefer a walkthrough?
Bring your list size, current tool, and sending goals. We will help you map the plan.