®
01
Time-based Triggers
Start flows based on dates, inactivity, or recurring schedules.
Bento Email Platform
/Preview
Welcome Series AutomationDraft
Tanuki
Building your workflow
Describe your automation
Tanuki will turn your prompt into a workflow and keep a running log of every change.
Try:
Describe automation...
The email platform teams keep recommending.
See why growing teams pick Bento for automation, deliverability, and support.
Trusted by 0+ businesses
4.9/5 on G2
5/5 on CapterraWorkflow Builder
Visual FirstSee the whole flow at a glance.
Drag triggers, emails, delays, and branches onto a canvas. What you see is what runs.
Event Triggers
Start flows from behavior like signup, purchase, or inactivity.
Actions
Send emails, update records, and route tasks automatically.
Delays
Add wait times between steps. Hours, days, or specific dates.
Conditional Paths
Send people down different paths based on what they did.
Orchestration
Included with Marketing PlatformEmail, SMS, and WhatsApp. One flow.
Send an email, follow up with a text, reach out on WhatsApp. All from the same automation. No separate tools.
Send targeted emails with full context about each person.
SMS
Add urgent nudges and confirmations at exactly the right step.
Reach international audiences in their preferred channel.
Experimentation
Continuous ImprovementTest it. Keep what works.
Split your audience down two paths. See which converts better. Keep the winner. No rebuilding required.
A/B Branches
Run variants simultaneously and keep winning logic active.
Outcome Tracking
Compare opens, clicks, and conversions between each path.
Timeline Preview
See exactly when each step fires before going live.
Capabilities
More automation capabilities
The small stuff that makes your automations smarter over time.
02
Audience Goals
Exit contacts from flows when they convert or meet conditions.
03
Template Reuse
Share email content across flows without duplicating work.
04
Flow Analytics
See drop-off, conversion, and timing metrics per step.
05
Webhook Actions
Push data to external tools at any point in a flow.
06
Timezone Sending
Deliver messages at the right local time for each contact.
Ecosystem
Trigger flows from any tool
Bring Bento into your existing stack without rebuilding your workflow.
Shopify
Purchase triggers
Stripe
Payment events
Zapier
Thousands of app triggers
WordPress
Form submissions
Webflow
Site events
Per-user pricing
Advanced automation without the premium price tag
Visual workflows, email automation, A/B testing, and webhook actions are included with the Marketing Platform. Add Bento Chat when your flows need team conversations and SMS support.
What mattersBentoTypical ESP
Pricing modelPer active userContact tiers
Marketing emailUnlimited sendingOften capped
DeliverabilityBuilt inOften separate tooling
Team accessUnlimited seatsOften seat based
Bottom line
Bento keeps the everyday email infrastructure in one bill, with the calculator on the pricing page for exact estimates.
$0.012
Per active user
Unlimited
Team seats
Included
Deliverability help
Visual workflow builder
Email automation
A/B split testing
Webhook actions
Who it's for
Built for teams like yours
Choose the entry point that matches your team, then expand into the rest of Bento from the same operating model.
Best for
SaaS
Onboarding, feature adoption, and churn prevention flows.
View use case
Best for
Ecommerce
Cart abandonment, post-purchase, and win-back sequences.
View use case
Best for
Digital Products
Course enrollment, upsell, and engagement campaigns.
View use case
Best for
Local Services
Follow-up sequences and referral automation.
View use case
Competitive proof
See how Bento compares
Make the switch case obvious: Bento ships the pieces teams usually pay extra for somewhere else.
Bento vs ActiveCampaign
Cleaner UI, better deliverability, and simpler pricing.
Teams switch for
Visual-first builder
Built-in deliverability
Per-user pricing
Full comparison
Bento vs Customer.io
Visual builder with multi-channel steps and built-in testing.
Teams switch for
No-code visual builder
All features included
Free email validation
Full comparison
Bento vs HubSpot
More affordable automation without enterprise complexity.
Teams switch for
Transparent pricing
No per-seat fees
Built-in email automation
Full comparison
Bento vs Braze
Enterprise-grade journeys without heavyweight contracts or setup.
Teams switch for
Transparent per-user pricing
Built-in deliverability tools
Simpler setup
Full comparison
White-glove migration
Bring your automations over in days, not months
Rebuild your key automations fast with the visual builder. Most teams have their flows running in a few days.
Current ESP
Migration coverage
Bring your whole sending setup with you.
Contact data
Flow logic
Trigger rules
Email templates
<1 day
Typical switch window
1:1
Migration support
Zero
Forced add-ons
Frequently Asked Questions
Can we build complex automations without engineers?+
Yes. The visual builder is designed for marketers. It handles complex flows when you need them, but you never have to write code.
Are multi-channel automations included?+
Yes. You can send email, SMS, and WhatsApp messages from the same automation.
Can we test flows before launching?+
Yes. You can preview the full flow, check timing, and test message variants before turning anything on.
How quickly can existing flows be migrated?+
Most teams rebuild their key automations in a few days. The visual builder makes it easy to recreate your flows.
Is there a limit on how many automations I can run at once?+
No. Run as many active flows as you need. There are no caps on the number of automations or the number of contacts inside them.
What kinds of events can trigger an automation?+
Signups, purchases, page visits, tag changes, field updates, inactivity, custom events from your app, and more. If Bento knows about it, you can trigger a flow from it.
Can I see how each step in a flow is performing?+
Yes. Every step shows its own metrics: how many people entered, how many converted, where people drop off, and how long they spend at each stage.
Do automations work with my existing segments and tags?+
Yes. You can use any segment or tag as an entry condition, a filter, or a branch. Automations and segments share the same data, so everything stays in sync.
Can I reuse email content across multiple flows?+
Yes. Create a template once and use it in as many automations as you want. Update the template and every flow that uses it gets the change.
Can automations send different content based on contact data?+
Yes. Use conditional branches and Liquid tags to personalize messages based on any field, tag, event, or purchase history.
What happens if something goes wrong in a live automation?+
You can pause any flow instantly. Contacts already in the flow will hold at their current step until you resume or remove them.
Can I set a goal for an automation and exit people when they convert?+
Yes. Define a goal event and contacts will automatically exit the flow when they hit it. No more sending follow-ups to people who already bought.