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Marketing automation that converts, not just sends.

Create multi-step marketing flows with a visual drag-and-drop automation builder that turns leads into customers.

Trusted by leading companies

Flows

Control freaks welcome

Triggers

Automatically start workflows based on user actions like purchases, sign-ups, or specific page visits.

Actions

Define what happens next, such as sending an email, updating a contact record, or applying a tag.

Delays

Introduce wait times between actions to control the timing of your messages.

Splits

Create conditional paths to personalize workflows based on user behavior or characteristics.

Workflow Automation
Trigger
User Subscribed
2m ago
Delay
Wait 2 days
0 waiting
Send Email
Welcome Email
45% open rate

Multi-channel

Reach your audience everywhere

Email

Send automated emails that educate and inspire action.

SMS

Weave in timely text messages at any time.

WhatsApp

Also send messages over WhatsApp to reach your international audience.

Multi-Channel

Sequences

Email series on autopilot

Trigger-based

Automate tasks and send emails in response to user actions like purchases, sign-ups, or abandoned carts.

Time-based

Schedule emails to be sent at specific intervals and drip out content to your subscribers.

Sequence Editor
1
Introduction Email
Immediate
45% Open
1,240 Sent
12% Click
2
Value Proposition
Wait 2 days
38% Open
850 Sent
8% Click
3
Case Study
Wait 3 days
Draft

A/B Testing

Experiment, learn, optimize

Split Test Sequences

Test different email sequences simultaneously to see which performs better.

Analytics

Dig into how each variation performed so you can come up with new experiments.

Revenue Attribution

Get to the heart of performance by tracking sales and recurring revenue.

A/B Experiment
Traffic Split
Variant A
50%
Open Rate24.5%
Click Rate3.2%
WINNER
Variant B
Open Rate38.2%
Click Rate5.8%

Tags

Smart tagging system

Dynamic Tags

Automatically tag subscribers based on their actions so you always have clean, up-to-date segmentation.

Tag Decay

Enable automatic tag cleanup to keep your data organized and relevant.

Tag Groups

Bucket tags into groups for better organization and segmentation.

Tag Manager
Filter tags...
New Tag
Tag NameCount
VIP Customer
1200
Newsletter
850
Product Update
420
Churn Risk
150
Active Automation
Remove tag
Churn Risk
after
90 days
of inactivity

Custom Fields

Bring your own data

Purchase History

Track and use past purchase data to trigger or end automations.

App Data

Store preferences or behaviors to further enrich your subscriber data.

Data Mapping
Source
Stripe
order_value
Stripe
sub_plan
Stripe
last_login
Destination
total_spent
plan_tier
last_active
Live Preview
{{ user.total_spent }}$1,250.00
{{ user.plan_tier }}"enterprise"
{{ user.last_active }}Oct 24, 2025

Bulk Operations

Mass updates made easy

Update

Perform bulk updates to enrich subscriber information, segment lists, or apply tags.

Re-engage

Reactivate inactive contacts with targeted messages to renew their interest.

Batch Operations
0%
Processing
Apply Tag "Black Friday Sale"
Updating 5,000 contacts
Total
5,000
Done
0
Errors
0

So impressed by what Jesse Hanley is doing and excited to be a Bento customer. His product is legit and the support he gives is unreal! I'm excited to support him as a indie SaaS founder but that's just the cherry on top.

Frequently Asked Questions