01
Time-based Triggers
Start flows based on dates, inactivity, or recurring schedules.
Marketing Automation
Automations that are easy to build and hard to outgrow. Build email, SMS, and WhatsApp journeys visually. Test before launch and improve them without starting over.
Welcome Series AutomationDraft
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Describe your automation
Tanuki will turn your prompt into a workflow and keep a running log of every change.
Try one of these
Describe automation...
The email platform teams keep recommending.
See why growing teams pick Bento for automation, deliverability, and support.
Trusted by 0+ businesses
Included with Marketing Platform
Email, SMS, and WhatsApp. One flow.
Send an email, follow up with a text, reach out on WhatsApp. All from the same automation. No separate tools.
Send targeted emails with full context about each person.
Continuous Improvement
Test it. Keep what works.
Split your audience down two paths. See which converts better. Keep the winner. No rebuilding required.
A/B Branches
Run variants simultaneously and keep winning logic active.
Capabilities
More automation capabilities
Control timing and goals, reuse content, inspect every step, call webhooks, and send in each contact's timezone.
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Audience Goals
Exit contacts from flows when they convert or meet conditions.
03
Template Reuse
Share email content across flows without duplicating work.
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Flow Analytics
See drop-off, conversion, and timing metrics per step.
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Webhook Actions
Push data to external tools at any point in a flow.
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Timezone Sending
Deliver messages at the right local time for each contact.
Ecosystem
Trigger flows from any tool
Use purchases, payments, forms, site activity, and connected apps to start the right flow.
Shopify
Purchase triggers
Stripe
Payment events
Zapier
Thousands of app triggers
WordPress
Form submissions
Webflow
Site events
Per-user pricing
Advanced automation without the premium price tag
Visual workflows, email automation, A/B testing, and webhook actions are included with the Marketing Platform. Add Bento Chat when your flows need team conversations and SMS support.
Starts at
$29/mo
What mattersBentoTypical ESP
Pricing modelBentoPer active userTypical ESPContact tiers
Marketing emailBentoUnlimited sendingTypical ESPOften capped
DeliverabilityBentoBuilt inTypical ESPOften separate tooling
Team accessBentoUnlimited seatsTypical ESPOften seat based
Bottom line
Bento keeps everyday email infrastructure in one bill, with a calculator on the pricing page for exact estimates.
$0.01
Per active user after 5K
Unlimited
Team seats
Included
Deliverability help
Visual workflow builder
Email automation
A/B split testing
Webhook actions
Who it's for
Built for teams like yours
Run onboarding, ecommerce lifecycle, course engagement, and service follow-up from the same visual builder.
Competitive proof
See how Bento compares
Compare visual workflows, multi-channel orchestration, testing, deliverability, and pricing before you switch.
White-glove migration
Bring your automations over in days, not months
Recreate key flows in the visual builder with your contact data, trigger rules, logic, and templates. Most teams are live in a few days.
Current ESP
Migration coverage
Bring your whole sending setup with you.
Contact data
Flow logic
Trigger rules
Email templates
<1 day
Typical switch window
1:1
Migration support
Zero
Forced add-ons
Marketing automation FAQs
Can we build complex automations without engineers?
Yes. The visual builder is designed for marketers. It handles complex flows when you need them, but you never have to write code.
Are multi-channel automations included?
Yes. You can send email, SMS, and WhatsApp messages from the same automation.
Can we test flows before launching?
Yes. You can preview the full flow, check timing, and test message variants before turning anything on.
How quickly can existing flows be migrated?
Most teams rebuild their key automations in a few days. The visual builder makes it easy to recreate your flows.
Is there a limit on how many automations I can run at once?
No. Run as many active flows as you need. There are no caps on the number of automations or the number of contacts inside them.
What kinds of events can trigger an automation?
Signups, purchases, page visits, tag changes, field updates, inactivity, custom events from your app, and more. If Bento knows about it, you can trigger a flow from it.
Can I see how each step in a flow is performing?
Yes. Every step shows its own metrics: how many people entered, how many converted, where people drop off, and how long they spend at each stage.
Do automations work with my existing segments and tags?
Yes. You can use any segment or tag as an entry condition, a filter, or a branch. Automations and segments share the same data, so everything stays in sync.
Can I reuse email content across multiple flows?
Yes. Create a template once and use it in as many automations as you want. Update the template and every flow that uses it gets the change.
Can automations send different content based on contact data?
Yes. Use conditional branches and Liquid tags to personalize messages based on any field, tag, event, or purchase history.
What happens if something goes wrong in a live automation?
You can pause any flow instantly. Contacts already in the flow will hold at their current step until you resume or remove them.
Can I set a goal for an automation and exit people when they convert?
Yes. Define a goal event and contacts will automatically exit the flow when they hit it. No more sending follow-ups to people who already bought.
Build your first automation in 10 minutes.
Free trial. Every feature included from day one.