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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
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Should I Use Subdomains For Sending Email?
During the onboarding process for our customers, regardless of their size, we strive to ensure that each one receives the best deliverability advice possible. One key piece of advice we offer is to ...
Beyond the Inbox: 3 Promotional Email Campaigns You Haven't Tried Yet
One of the biggest challenges of email marketing is trying to make a creative and unique campaign that will stand out in the inboxes of your subscribers. To help you with this, we offer you ideas for...
Mastering the Customer Lifecycle with Email Marketing
The art of marketing is not just composing a good message - it is also how you deliver the message and keep the engagement. This is why it is of crucial importance to start building up a relationship...
The Secret Psychology Behind Your Shopping Cart: Cognitive Biases Unveiled
Marketing emailing is, first and foremost, about customers. Therefore, if we wish to know more about marketing, we need to know more about how customers act in general, what they wish for, and what w...
Domains & IPs: What the ESPs Aren’t Telling You
For many, email deliverability seems like a mysterious black box, filled with secrets only known to the experts. However, the truth is, it's a relatively straightforward science that you can understa...
DMARC, SPF and DKIM Simplified
In Email Marketing, ensuring your emails hit the inbox stage without a hitch is crucial. This is where the trio of DMARC, SPF, and DKIM takes the spotlight, acting as the guardians of your email's in...
Subject Lines & Preheader Text - The Power Couple That Can Make or Break Your Email
The subject line and preheader are the first things your subscribers will see when your email lands in their inbox. Because of this, it is of key importance to perfect the art of composing them well ...
Beyond Basic Discounts
We all love a good discount, but as email marketers, we love effective discount practices even more! We have determined a few innovative discount strategies that will help you reach your full brand p...
Customer Segments, but as Romantic Relationships
Ever heard of RFM? Time to dive in.
Unsubscribe rates aren’t evil, they’re indicative
Unsubscribe Rates are probably the most misunderstood metric in email marketing. Here's why.