The Bento blog.
Guides on email marketing, deliverability, and automation, plus Bento product updates.
All posts, page 8
4 Easy Ways to Increase Deliverability of Your Email: A Blog on Increasing Email Deliverability
Increase deliverability of your email by implementing these 4 strategies that work.
Gracija AtanasovskaGracija AtanasovskaThe Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Gracija AtanasovskaGracija AtanasovskaHow to Check Your Email IP Reputation & Blacklists Online
Read more to find out how to check your email IP reputation online and what to do if you've been blacklisted.
Gracija AtanasovskaGracija AtanasovskaA Quick Look at Email Spam Traps - Using & Avoiding
Learn more about email spam traps - how to spot them in your email lists and how to avoid them.
Gracija AtanasovskaGracija Atanasovska5 mistakes that may be hurting your email marketing efforts
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells us that we should expect email...
Nuno SanchaNuno SanchaGrowing your email list — the right way
Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testing, failing and restarting eve...
Nuno SanchaNuno SanchaPermission and Reciprocity — two good concepts that marketers ruined
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concep...
Nuno SanchaNuno SanchaAbandoned cart emails — recover some of that money that is left on the table
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made yo...
Nuno SanchaNuno SanchaRetention Emails — Why and How to do it.
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is...
Nuno SanchaNuno SanchaThe Zen Art of a SaaS Onboarding Emails
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.
Nuno SanchaNuno SanchaAre your open and click rates fake? Probably. Here's why.
Your email metrics probably aren't what you think they are.
Nuno SanchaNuno Sancha4 Twitter Entrepreneurs Share Their Email Marketing Thoughts
We asked some of Twitters' top internet marketers their thoughts on email marketing.
Nuno SanchaNuno SanchaA Brief Overview of Bento's Workflows & Triggers
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Scott MelzerScott MelzerMonitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Aleksandar MiceskiAleksandar MiceskiCampaign Success: Email Attribution Models and the Value of the Halo Effect for Conversion
Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.
Aleksandar MiceskiAleksandar MiceskiRelay Your Traffic Through an SMTP Server: Solutions for High Frequency Marketing
Looking to learn more about sending email through SMTP? Read on!
Aleksandar MiceskiAleksandar MiceskiWe've Added Free Email Validation To All Accounts
If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility...
Jesse HanleyJesse HanleyDKIM: What is it and why is it important?
Want to learn more about email security?
Gracija AtanasovskaGracija AtanasovskaDMARC: What is it and why is it important?
Want to learn more about email security?
Gracija AtanasovskaGracija AtanasovskaDouble opt-in or single opt-in?
Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.
Jesse HanleyJesse HanleyThe Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this arti...
Gracija AtanasovskaGracija AtanasovskaEmail Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effect...
Gracija AtanasovskaGracija AtanasovskaEmail Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're s...
Gracija AtanasovskaGracija AtanasovskaEmail Sending Times: What Is the Best Time to Send Your Email?
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you...
Gracija AtanasovskaGracija AtanasovskaNoreply Address: Why You Shouldn't Use It in Your Email Campaign
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital m...
Gracija AtanasovskaGracija Atanasovska
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