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Bento blog
Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
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DMARC, SPF and DKIM Simplified
In Email Marketing, ensuring your emails hit the inbox stage without a hitch is crucial. This is where the trio of DMARC, SPF, and DKIM takes the spotlight, acting as the guardians of your email's in...
Domains & IPs: What the ESPs Aren’t Telling You
For many, email deliverability seems like a mysterious black box, filled with secrets only known to the experts. However, the truth is, it's a relatively straightforward science that you can understa...
Subject Lines & Preheader Text - The Power Couple That Can Make or Break Your Email
The subject line and preheader are the first things your subscribers will see when your email lands in their inbox. Because of this, it is of key importance to perfect the art of composing them well ...
Beyond Basic Discounts
We all love a good discount, but as email marketers, we love effective discount practices even more! We have determined a few innovative discount strategies that will help you reach your full brand p...
Customer Segments, but as Romantic Relationships
Ever heard of RFM? Time to dive in.
Unsubscribe rates aren’t evil, they’re indicative
Unsubscribe Rates are probably the most misunderstood metric in email marketing. Here's why.
A simple explanation of the new List-Unsubscribe header changes
An overview of the more confusing aspects of the Gmail and Yahoo changes.
Reward long-term customer relationships, engage short-term
In the world of ecommerce, there’s this infectious notion that ‘new’ is always better. Brands get caught up in the allure of new subscribers, pouring time, money and resources into wooing them to get...
Bento on Air: We All SOFTFAIL A Little Sometimes
In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a ...
Bento on Air: Tracking Pixels Trickery
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not...