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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.

189 articles

Sending Reputation and Sender Score: What Are They and Why Are They Important?

Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own e...

Gracija Atanasovska
Gracija Atanasovska

Email Automation: What Is It and How Can You Make It More Effective?

Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.

Gracija Atanasovska
Gracija Atanasovska

Email Sending Times: What Is the Best Time to Send Your Email?

Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!

Gracija Atanasovska
Gracija Atanasovska

A Guide on Email Content: Types of Email Content and Ways to Improve It

If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to impro...

Gracija Atanasovska
Gracija Atanasovska

All You Need to Know About Email Broadcasts

Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.

Gracija Atanasovska
Gracija Atanasovska

A Guide to Email Sequences: Types, Tips and Examples!

Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business ...

Gracija Atanasovska
Gracija Atanasovska

Email Spam Traps: What Are They and How Can You Avoid Them?

Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!

Gracija Atanasovska
Gracija Atanasovska

Blacklisted Email: How To Protect Your Emails From Ending Up on a Blacklist

Knowing more about email blacklisting will keep your emails away from being blocked.

Gracija Atanasovska
Gracija Atanasovska

Email Testing: What To Check Before You Hit Send

Good email testing helps you find out how your email looks to your users, and whether they can read it at all.

Gracija Atanasovska
Gracija Atanasovska

Browse Abandonment Emails: How To Bring Customers Back Again & Again

A short guide to bringing customers back after they view specific pages on your site.

Farida Khan
Farida Khan

How To Craft Email Subject Lines With High Open Rates

There is more to email subject lines than meets the eye. Let me show you why!

Gracija Atanasovska
Gracija Atanasovska

Designing Abandoned Cart Emails For Fun & Profit (Strategic Tips + Examples)

Understand the basics behind abandon cart emails and how to leverage them in your business.

Farida Khan
Farida Khan

Crafting A High Converting Welcome Series for Your Ecommerce Store

Looking to convert your customers again and again? Look no further than a well craft welcome sequence.

Farida Khan
Farida Khan

Thinking Through Abandon Cart For Software Businesses

Ecommerce is doing it, so why isn't your SaaS business? Let us walk you through some of the thinking and best practices that you can implement today.

Jesse Hanley
Jesse Hanley

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