"The email platform we needed didn't exist. So we built it."
Jesse Hanley, Founder at BentoInsights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own e...
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what yo...
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business ...
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to impro...
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.
Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!
Knowing more about email blacklisting will keep your emails away from being blocked.
Good email testing helps you find out how your email looks to your users, and whether they can read it at all.
A short guide to bringing customers back after they view specific pages on your site.
There is more to email subject lines than meets the eye. Let me show you why!
Understand the basics behind abandon cart emails and how to leverage them in your business.
Looking to convert your customers again and again? Look no further than a well craft welcome sequence.
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