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The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Gracija Atanasovska
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Bento blog
Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
185 articles
A Quick Look at Email Spam Traps - Using & Avoiding
Learn more about email spam traps - how to spot them in your email lists and how to avoid them.
Gracija Atanasovska
Growing your email list — the right way
Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testing, failing and restarting everything. Unfortunately, the world has become impatient and m...
Nuno Sancha
5 mistakes that may be hurting your email marketing efforts
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells us that we should expect email marketing to be around for a few more decades. Reality tells...
Nuno Sancha
Abandoned cart emails — recover some of that money that is left on the table
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made your jaw drop, your reaction was the same as mine – that's a l...
Nuno Sancha
Retention Emails — Why and How to do it.
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to cultivate a relationship with them, and t...
Nuno Sancha
Permission and Reciprocity — two good concepts that marketers ruined
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for anybody that's listening in the hope of...
Nuno Sancha
The Zen Art of a SaaS Onboarding Emails
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.
Nuno Sancha
Are your open and click rates fake? Probably. Here's why.
Your email metrics probably aren't what you think they are.
Nuno Sancha
4 Twitter Entrepreneurs Share Their Email Marketing Thoughts
We asked some of Twitters' top internet marketers their thoughts on email marketing.
Nuno Sancha
A Brief Overview of Bento's Workflows & Triggers
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Scott Melzer
Monitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Aleksandar Miceski
Relay Your Traffic Through an SMTP Server: Solutions for High Frequency Marketing
Looking to learn more about sending email through SMTP? Read on!
Aleksandar Miceski
Campaign Success: Email Attribution Models and the Value of the Halo Effect for Conversion
Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.
Aleksandar Miceski
We've Added Free Email Validation To All Accounts
If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility off your hands and have built tooling to help. Read on to l...
Jesse Hanley
DMARC: What is it and why is it important?
Want to learn more about email security?
Gracija Atanasovska
DKIM: What is it and why is it important?
Want to learn more about email security?
Gracija Atanasovska
Double opt-in or single opt-in?
Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.
Jesse Hanley
Sending Reputation and Sender Score: What Are They and Why Are They Important?
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own e...
Gracija Atanasovska
Email Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Gracija Atanasovska
Email Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.
Gracija Atanasovska
The Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.
Gracija Atanasovska
Noreply Address: Why You Shouldn't Use It in Your Email Campaign
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what yo...
Gracija Atanasovska
Email Sending Times: What Is the Best Time to Send Your Email?
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!
Gracija Atanasovska
A Guide to Email Sequences: Types, Tips and Examples!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business ...
Gracija Atanasovska
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