Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells us that we should expect email marketing to be around for a few more decades. Reality tells...
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made your jaw drop, your reaction was the same as mine – that's a l...
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for anybody that's listening in the hope of...
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to cultivate a relationship with them, and t...
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.
Your email metrics probably aren't what you think they are.
We asked some of Twitters' top internet marketers their thoughts on email marketing.
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.
Looking to learn more about sending email through SMTP? Read on!
If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility off your hands and have built tooling to help. Read on to l...
Want to learn more about email security?
Want to learn more about email security?
Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what yo...
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own e...
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to impro...
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business ...
Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!
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