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During the holiday season expect emails to land more in the Promotion tab
Discover why emails land in the promotions tab during the holiday season and learn best practices for improving deliverability. Embrace the promo tab and focus on sending valuable emails to your subs...
Quick Email Signature Examples
Stuck on a nice, compliant plain text email signature? We got you covered!
Confirmed Opt-In aka Double Opt-In Benefits
In this article, we'll talk about the benefits of Confirmed Opt-In aka Double Opt-In.
What is the Precedence: Bulk header?
A few years back, the ISPs (Gmail, Yahoo, etc) began asking email marketers to identify themselves and classify the type of email they were sending upfront (in the email headers). This was done to he...
Predicting Inbox Placement
Ever wondered how to land in the primary inbox? We've got you covered in this post!
Debugging Deliverability: A Real Life Example
A fun story diving into debugging a customer's issue landing in the inbox.
Should I Use Subdomains For Sending Email?
During the onboarding process for our customers, regardless of their size, we strive to ensure that each one receives the best deliverability advice possible. One key piece of advice we offer is to ...
Beyond the Inbox: 3 Promotional Email Campaigns You Haven't Tried Yet
One of the biggest challenges of email marketing is trying to make a creative and unique campaign that will stand out in the inboxes of your subscribers. To help you with this, we offer you ideas for...
Mastering the Customer Lifecycle with Email Marketing
The art of marketing is not just composing a good message - it is also how you deliver the message and keep the engagement. This is why it is of crucial importance to start building up a relationship...
The Secret Psychology Behind Your Shopping Cart: Cognitive Biases Unveiled
Marketing emailing is, first and foremost, about customers. Therefore, if we wish to know more about marketing, we need to know more about how customers act in general, what they wish for, and what w...