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Abandoned Cart Emails: Best Practices With Examples
Learn how to use abandoned cart emails to encourage your customers to follow through with their purchases and recover lost sales.
Gracija Atanasovska
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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
182 articles
Limited Time Offer Email Campaigns
Learn how to use the tactics of limited-time offers to encourage prospective buyers to act and get shoppers back from abandoned carts.
Gracija Atanasovska
7 Promotional Email Examples and Why They Work
Promotional emails are the backbone of every retailer’s email marketing campaign. Learn all the basics of promotional emails, why they work in the first place, and how to do them right.
Gracija Atanasovska
Why Emails Go to Spam and How to Prevent It
Discover the most common reasons why your emails go to spam, and multiple ways in which you can prevent this from happening again.
Gracija Atanasovska
7 Most Excellent Onboarding Email Templates and Why They Rock
Check out our onboarding email templates that you can use to retain new customers and drive long-term engagement.
Gracija Atanasovska
What is ARC Email and What Does It Mean for Me
Discover what ARC email is exactly and what this protocol/authentication method is so important.
Gracija Atanasovska
Turning Pro: What the Email Marketing Pros Do, and the Amateurs Don't
Learn from the best in the industry and see what the email marketing pros do so you can implement effective strategies in your email marketing campaign.
Gracija Atanasovska
How to Engage Your Customers with Re-engagement Emails
Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.
Gracija Atanasovska
Getting Your Avatar To Show in Gmail
Learn how to get your avatar to show in Gmail so you can leave a good first impression, as well as how to set up BIMI in your email.
Gracija Atanasovska
How To: Fix an Invalid Email Address
Learn why some emails addresses are invalid, and how to fix them!
Gracija Atanasovska
5 Reactivation Email Templates To Win Customers Back
Check out some great reactivation email templates (also known as re-engagement email templates) you can use to re-establish the relationship with your subscribers and encourage them to be active users again.
Gracija Atanasovska
How To: Create an Ecommerce Email Marketing Calendar
Developing an email marketing monthly calendar is tricky for many people. I always had a certain level of resentment for marketers that seemed to have everything planned – while I understood that I could prepare some things, others were se...
Nuno Sancha
How to plan holiday email marketing campaigns for Ecommerce
Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those businesses have no clue why and how they will launch that marketing campaign which results ...
Nuno Sancha
What Is Dynamic Email Content?
Learn more about dynamic email content, why it's important, and how it works. We'll also explore the different types of dynamic email content and see some examples.
Gracija Atanasovska
Ecommerce Email Marketing Strategy
Email marketing still brings a significant revenue stream to ecommerce businesses despite all the *email-marketing-is-dead* announcements. You have permission from customers to talk to them after all. Still, there are some difficulties in ...
Nuno Sancha
Test your email marketing strategy
If you run a quick search on the internet about marketing tips for your email campaigns or any other type of marketing campaign, I am sure that what you will find the most are articles with numbered lists of marketing tactics.
Nuno Sancha
How to Do Effective Mass Email Marketing
Learn the best practices that'll help you do effective mass email marketing and ultimately increase your conversions and revenue.
Gracija Atanasovska
14 Tips to Help You Improve Your Email Engagement Rates
Check out our list of 14 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.
Gracija Atanasovska
Why Are My Emails Getting Blocked?
You emails might be getting blocked for various reasons, so click on the link to find what they are and how prevent this from happening again.
Gracija Atanasovska
Bounce Rates: Why They Can’t Be Ignored (And Why They’re Not Always Bad): A Blog About Hard Bounce and Soft Bounce Rates
Learn more about email bounce rates - what they are, the difference between hard and soft bounces, and how to improve your email bounce rates in the long run.
Gracija Atanasovska
4 Easy Ways to Increase Deliverability of Your Email: A Blog on Increasing Email Deliverability
Increase deliverability of your email by implementing these 4 strategies that work.
Gracija Atanasovska
A Quick Look at Email Spam Traps - Using & Avoiding
Learn more about email spam traps - how to spot them in your email lists and how to avoid them.
Gracija Atanasovska
How to Check Your Email IP Reputation & Blacklists Online
Read more to find out how to check your email IP reputation online and what to do if you've been blacklisted.
Gracija Atanasovska
The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Gracija Atanasovska
Growing your email list — the right way
Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testing, failing and restarting everything. Unfortunately, the world has become impatient and m...
Nuno Sancha