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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.

185 articles

7 Amazing Customer Testimonials You Can Learn Tons From

Take a look at three amazing examples of customer testimonials that can teach you a lot about social proof and why it's crucial for boosting sales and retaining customers.

Gracija Atanasovska
Gracija Atanasovska

3 Great Customer Loyalty Programs You Can Learn From

Learn all the basics about customer loyalty programs and how to create your own by exploring some great examples from established brands.

Gracija Atanasovska
Gracija Atanasovska

Order Confirmation Email: Best Practices With Examples

Learn why order confirmation emails are important and how to create an effective one so you can also upsell and cross sell to your customers.

Gracija Atanasovska
Gracija Atanasovska

Limited Time Offer Email Campaigns

Learn how to use the tactics of limited-time offers to encourage prospective buyers to act and get shoppers back from abandoned carts.

Gracija Atanasovska
Gracija Atanasovska

Abandoned Cart Emails: Best Practices With Examples

Learn how to use abandoned cart emails to encourage your customers to follow through with their purchases and recover lost sales.

Gracija Atanasovska
Gracija Atanasovska

7 Promotional Email Examples and Why They Work

Promotional emails are the backbone of every retailer’s email marketing campaign. Learn all the basics of promotional emails, why they work in the first place, and how to do them right.

Gracija Atanasovska
Gracija Atanasovska

Why Emails Go to Spam and How to Prevent It

Discover the most common reasons why your emails go to spam, and multiple ways in which you can prevent this from happening again.

Gracija Atanasovska
Gracija Atanasovska

7 Most Excellent Onboarding Email Templates and Why They Rock

Check out our onboarding email templates that you can use to retain new customers and drive long-term engagement.

Gracija Atanasovska
Gracija Atanasovska

Turning Pro: What the Email Marketing Pros Do, and the Amateurs Don't

Learn from the best in the industry and see what the email marketing pros do so you can implement effective strategies in your email marketing campaign.

Gracija Atanasovska
Gracija Atanasovska

What is ARC Email and What Does It Mean for Me

Discover what ARC email is exactly and what this protocol/authentication method is so important.

Gracija Atanasovska
Gracija Atanasovska

How to Engage Your Customers with Re-engagement Emails

Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.

Gracija Atanasovska
Gracija Atanasovska

Getting Your Avatar To Show in Gmail

Learn how to get your avatar to show in Gmail so you can leave a good first impression, as well as how to set up BIMI in your email.

Gracija Atanasovska
Gracija Atanasovska

How To: Fix an Invalid Email Address

Learn why some emails addresses are invalid, and how to fix them!

Gracija Atanasovska
Gracija Atanasovska

5 Reactivation Email Templates To Win Customers Back

Check out some great reactivation email templates (also known as re-engagement email templates) you can use to re-establish the relationship with your subscribers and encourage them to be active users again.

Gracija Atanasovska
Gracija Atanasovska

How To: Create an Ecommerce Email Marketing Calendar

Developing an email marketing monthly calendar is tricky for many people. I always had a certain level of resentment for marketers that seemed to have everything planned – while I understood that I could prepare some things, others were se...

Nuno Sancha
Nuno Sancha

How to plan holiday email marketing campaigns for Ecommerce

Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those businesses have no clue why and how they will launch that marketing campaign which results ...

Nuno Sancha
Nuno Sancha

What Is Dynamic Email Content?

Learn more about dynamic email content, why it's important, and how it works. We'll also explore the different types of dynamic email content and see some examples.

Gracija Atanasovska
Gracija Atanasovska

Ecommerce Email Marketing Strategy

Email marketing still brings a significant revenue stream to ecommerce businesses despite all the *email-marketing-is-dead* announcements. You have permission from customers to talk to them after all. Still, there are some difficulties in ...

Nuno Sancha
Nuno Sancha

Test your email marketing strategy

If you run a quick search on the internet about marketing tips for your email campaigns or any other type of marketing campaign, I am sure that what you will find the most are articles with numbered lists of marketing tactics.

Nuno Sancha
Nuno Sancha

How to Do Effective Mass Email Marketing

Learn the best practices that'll help you do effective mass email marketing and ultimately increase your conversions and revenue.

Gracija Atanasovska
Gracija Atanasovska

14 Tips to Help You Improve Your Email Engagement Rates

Check out our list of 14 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.

Gracija Atanasovska
Gracija Atanasovska

Why Are My Emails Getting Blocked?

You emails might be getting blocked for various reasons, so click on the link to find what they are and how prevent this from happening again.

Gracija Atanasovska
Gracija Atanasovska

Bounce Rates: Why They Can’t Be Ignored (And Why They’re Not Always Bad): A Blog About Hard Bounce and Soft Bounce Rates

Learn more about email bounce rates - what they are, the difference between hard and soft bounces, and how to improve your email bounce rates in the long run.

Gracija Atanasovska
Gracija Atanasovska

4 Easy Ways to Increase Deliverability of Your Email: A Blog on Increasing Email Deliverability

Increase deliverability of your email by implementing these 4 strategies that work.

Gracija Atanasovska
Gracija Atanasovska

How to Check Your Email IP Reputation & Blacklists Online

Read more to find out how to check your email IP reputation online and what to do if you've been blacklisted.

Gracija Atanasovska
Gracija Atanasovska

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