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These days, consumers are signing up for more services than ever before. They receive a steady stream of offers for an overwhelming amount of online products and services. However, not every service a consumer signs up for will ever be utilized, nor will it necessarily guarantee a repeat purchase. Sometimes intentions are left on the back burner and no action is ever taken - This is where a solid reactivation email will make all the difference
In this article, we’ll give you a few examples of effective reactivation email templates (also known as re-engagement email templates) you can use to re-establish your relationship with subscribers and encourage them to be active users in your community. But before we jump in, let’s review what reactivation emails are and why they’re important:
What Are Reactivation Emails, Anyway?
Marketers use reactivation emails to re-engage customers. The intention here is to nudge your customers/subscribers into re-engaging with your brand after a period of inactivity.
What Makes Reactivation Emails So Important?
Reactivation emails are essential because they can help remind or persuade your subscribers to use your product or service again. You can introduce the reactivation email templates at any stage of your subscribers’ trial journey; however, we recommend doing it before the trial expires as a reminder to purchase the product or service if they’ve enjoyed using it during the trial period.
Here Are Some Great Reactivation Email Templates to Adapt for Your Email Campaign
Reactivation emails are among the best ways to incentivize subscribers to continue using your services and products. I’ve made drafting them a tad easier for you by providing a few scenarios you can choose from. Adapt them as part of your outreach strategy! Let’s review some reactivation email templates you can use in your email marketing campaign.
Style #1: Create a Sense of Urgency
One of the most effective ways to re-engage with your customers is by creating a sense of urgency. This is a popular marketing tactic that’s supported by human psychology - subscribers are more likely to act and make decisions more quickly if presented with an urgent situation (think: fear of missing out, or FOMO).
You can create this sense of urgency by offering products that are in limited quantity or providing a discount code that lasts for a limited time. Statistics show that customers are more likely to purchase a product that’s offered on a discount if the offer expires in the next few hours or days, especially if you use time-sensitive language and call-to-action prompts.
EXAMPLE TEMPLATE #1
Hi [name], we’ve missed you!
Come and see what’s new and get 20% off on your next purchase! This offer expires tomorrow at 12 pm, so don’t miss out!
Use code 123 to claim your 20% discount TODAY!
Style #2: Unlock The Power of Social Proof
Utilizing social proof to convince new customers to join is a tried-and-true strategy for marketing. Referring to other people’s successes and experiences is a great way to nudge potential customers into using your product again. There are several ways to utilize social proof in your email campaign, depending on your goals, so adjust the template to match the narrative you prefer.
In this example, we use the shameless method of good old-fashioned name-dropping. For example, suppose you’re a company specializing in website analytics. In that case, you can send a reactivation email informing customers about a key element/metric in website analytics (like nurturing leads, for example) and then tell them how other companies or individuals rely on your services to promote and grow their companies.
EXAMPLE TEMPLATE #2
Hi [name]! It’s been a while…
*Come back to [company name] and see what you’ve been missing! After all, [company name], [company name], and [company name] have proven time and again that you won’t regret your decision to let us help you develop the best lead nurturing strategy for your company. *
Want to learn more about what we can do for your company? Then, check out our special report [link here] for more details.
[Personal name]
[Company name]
Style #3: Personalize Your Reactivation Emails (the Right Way!)
Personalization is super important in different stages of your email campaign; the same goes for reactivation emails. It’s not enough to only use your customer’s name - personalization now goes way beyond that. Personalization is also about sending the reactivation email at just the right time. The time when the risk of losing your customer is the biggest is when you should send your reactivation message to get them back!
Say you’re a hosting company that also provides a website builder. Your customer has tinkered with the website builder and made a simple site, after which they’ve abandoned it. Now, your job here would be to recognize when this happens and send the user a tutorial; a video usually works best, and let them know how easy it is to publish their page from here onwards. You can also add a motivational call to action button to the email, like “Publish My Site” or “Get Your Site Online Now”.
EXAMPLE TEMPLATE #3
*Hi [name], *
Congratulations, you’ve created your first site with our website builder! Don’t give up now! Make sure your site sees the light of day. Check out our video tutorial [link here] on how to publish your first site. Trust us, it couldn’t be easier!
[CTA button:] Get Your Site Online Now
If you have any additional questions or need help with your site, don’t hesitate to reply to this email.
[Greetings]
[Personal customer service name]
Style #4: Checking In With Your Customers
This one sort of dovetails on the template before - just a different aspect of it. Everyone needs a bit of support now and then, especially people who are trying out new products. Don’t shy away from checking in on your customers and lending them a supporting hand so they know they’re not alone and that you haven’t forgotten them. It’s also an excellent way to keep your clients on track and nudge them into finishing their projects while using your product or service.
This also means asking questions to get to the bottom of the problem to see why they’ve stalled. Emails asking for feedback are priceless, but the key is not making them too demanding and not asking too many questions.
So, what kind of questions can you ask? Well, you can start by first greeting your customer by their first name, thanking them for signing up with you, and telling them you want to check in on them. Try asking them if they have any trouble using your product or if they need some extra help from the support team. You can encourage them to browse some of your tutorials and guides if they need help. If you suspect they need more time to get into the product, you can even offer to extend their trial.
EXAMPLE TEMPLATE #4
Hi [name],
Thanks for signing up for our free trial! We’re just writing to check in on your work progress.
I know sometimes things can get a tad overwhelming and it’s easy to abandon a project out of confusion. Do you need extra help with using our product? If so, our eager support team is standing by and ready to assist. Shoot us a message if you’ve hit a roadblock, and we will get in touch shortly to help get you back on track!
Don’t love us yet? If you feel like you need a bit more time getting to know our product, please send us an email, and we will gladly extend the trial period!
If you have some other questions, don’t hesitate to send them to my address: [address here]. I’d be more than happy to answer them!
[Greetings]
[Name] [Position] [Company]
Style #5: Utilizing your Data
No matter what kind of business you’re running, you can always utilize data to your advantage. For example, suppose you have a website analytics firm. In that case, you can inform your users that 80% of your customers have increased revenue and gained new leads just by using your services (a good idea is to combine this with social proof for added effect.)
Another angle to try is price comparison - remind customers of how much money they can save by using your service against popular competitors. Find a way to use your company’s data to your advantage in sales.
EXAMPLE TEMPLATE #5
Hey [name],
Have you heard the good news?
[Company name]
[image]
50% more sales-ready leads in a year!
[CTA button:] See How We’ve Helped Our Clients’ Businesses Thrive
Conclusion
In this article, we have provided a simple run-down of reactivation emails to re-incentivize customers who need an extra nudge to engage with your product or service. Remember to be confident in your product and encouraging in your words so that users feel comfortable with giving your service another shot after a prolonged period of inactivity.
The key is finding the right words to rekindle and motivate them to keep engaging with what you’re offering. A proper email marketing strategy and personally tailored emails can make all the difference in convincing your customers to give your business another shot!
