How to plan holiday email marketing campaigns for Ecommerce
Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those b...
Campaign
Also known as: Email Campaign, Marketing Campaign
A campaign is a planned set of emails that work together toward one clear goal. Each email supports the same outcome and is sent to a defined audience over a set period.
In email marketing, a campaign is any group of emails you plan and send around one theme or goal. It might be a single promotion to your list or a short series over a few days. The key is that all messages share the same purpose and target the same audience. You decide the timing, content, and end point before you start.
Good campaigns keep messages focused so subscribers know what to do next. They make it easier to plan content, track results, and compare performance over time. Instead of sending random blasts, you work from a simple structure with a clear outcome, such as more sales or activations. This also helps your team stay aligned on who you are emailing and why.
A simple way to start is to map a three email campaign. First email introduces the offer, second email handles common questions, third email is a final reminder before the offer ends. Give each email one main call to action and send them on a set schedule, for example over three days.
Related Terms
Revenue Per Email Sent (RPE)(RPE)
Revenue Per Email Sent (RPE) tells you how much money you make on average from each email you send. You find it by dividing the money from a campaign by the number of emails sent.
Learn more →Blast(Campaign)
An old term for sending one bulk email to many people at once. It often suggests a generic, untargeted message instead of a thoughtful campaign.
Learn more →Drip Campaign(Drip Sequence)
A series of pre-written emails that automatically go out over time, like a slow drip from a faucet. You write them once, set the schedule, and they nurture leads on autopilot. Someone signs up today, they get email 1. Three days later, email 2. A week later, email 3. Perfect for welcoming new subscribers, educating prospects, or onboarding customers without lifting a finger.
Learn more →Reengagement(Win Back)
Reengagement is the process of running a short email campaign to people who stopped opening or clicking your emails. The goal is to either win them back or remove them cleanly from your list.
Learn more →Related Articles About Campaign
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