A Guide to Email Sequences: Types, Tips and Examples!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emai...
Reengagement
Also known as: Win Back
Reengagement is the process of running a short email campaign to people who stopped opening or clicking your emails. The goal is to either win them back or remove them cleanly from your list.
Reengagement is a simple way to wake up quiet subscribers. You send a short series of emails only to people who have not opened or clicked in a while. The point is to see who still wants to hear from you and who does not. This keeps your list focused on real people who still care.
Reengagement matters because inactive contacts drag down your results and can hurt inbox placement. Email providers watch how people react to your messages. When many subscribers ignore you, it sends a bad signal. Cleaning up these contacts helps your open rates, deliverability, and costs.
A simple plan is to send two or three emails over a few weeks. Start with a friendly check in that asks if they still want your emails. Follow with something useful like a highlight of what they missed or a small offer. End with a clear note that you will stop emailing them soon if they do not interact.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →Campaign(Email Campaign)
A campaign is a planned set of emails that work together toward one clear goal. Each email supports the same outcome and is sent to a defined audience over a set period.
Learn more →Engagement
The actions people take with your emails, like opens, clicks, replies, forwards, and time spent reading. Strong engagement shows that your audience is paying attention and wants to hear from you.
Learn more →List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
Learn more →