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Deliverability Letter

List

Also known as: Audience, Segment

Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.

In email marketing, your list is made up of people who said yes to hearing from you. They may have signed up on your site, bought something, or joined a waitlist. Each person has given clear permission. That permission is what makes the list valuable.

A good list is more than a big number. It is a direct line to people who want what you offer. When you send email to this group, you are not fighting an algorithm or ad auction. That makes it easier to build trust, get feedback, and drive consistent sales.

To grow a healthy list, focus on clear value and honest signup forms. Tell people what they will get and how often. Remove contacts who stop opening so that your emails keep landing in the inbox. Treat every address like a person, not just a record in a tool.