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Deliverability Letter

Batch Email

Also known as: Batch Send, Bulk Send

Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.

Batch email is when you send one message to many people at the same time. Your email platform takes your list and sends the email out in controlled groups. This helps avoid sudden spikes in traffic to inbox providers. It looks like one big send to you, but under the hood it goes out in waves.

Batch email matters because it is how you send campaigns like newsletters, promos, and product updates. Done well, it keeps your sender reputation healthy and your emails landing in inboxes. It also saves time compared to sending small manual groups. You set up the content, pick the audience, and the tool handles the rest.

As a simple starting point, use batch email for broad messages that apply to most of your list. Schedule sends for local business hours in each main region. Keep subject lines clear and match the promise inside the email. Watch opens, clicks, and spam complaints after each send and adjust who you include next time.