Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Triggered emails are automatic emails that go out when a person does something clear, such as joining your list, starting checkout, or hitting a key step in your product. The message reacts to what they just did instead of following a fixed schedule. It feels more personal because it fits the moment.
These emails matter because they show up when people are already paying attention. Someone just raised their hand, and your message arrives with the next helpful step. Triggered emails often get better opens and clicks than regular campaigns. They help welcome new people, recover lost sales, and bring quiet customers back.
A simple setup can make a real difference. Start with a welcome email that sends right after signup. Add a cart abandonment email a few hours after someone leaves checkout without buying. Then create a re engagement email for people who have not opened or clicked in a while.