A Guide to Email Sequences: Types, Tips and Examples!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emai...
Email Sequence
Also known as: Email Series, Message Sequence
An email sequence is a planned set of emails that send automatically after someone takes a specific action, like signing up or buying. It helps you guide subscribers through a simple journey without sending every email by hand.
An email sequence is a set of emails that go out in a fixed order after a trigger, such as a new signup or a purchase. Each message builds on the last one and moves the person toward a clear goal. You write the emails once and your email platform handles the sending for you.
Email sequences matter because they let you speak to people at the right time without extra work. A welcome sequence can introduce your brand, share useful content, and set expectations. Other sequences can recover abandoned carts, support new customers, or re-engage quiet subscribers.
When you plan a sequence, start with the trigger and the final goal. Decide what someone should know and feel by the last email, then map the steps in between. Keep each email focused on one main idea with one clear next step, such as reading an article or making a small commitment.
Related Terms
Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →Email Geek
An email geek is someone who loves the craft of email and works to make every send better. They test ideas, care about deliverability, and treat subscribers like real people, not just numbers on a list.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →Related Articles About Email Sequence
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