Email Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read ...
List Growth Rate
Also known as: Email List Growth, Subscriber Growth Rate
The speed your email list grows or shrinks over time, shown as a percentage. It includes both new subscribers and people who leave, so you see your real list change.
List growth rate shows how fast your email list is changing. It looks at how many people join and how many leave in a set time period. You can measure it each month or quarter. The result is a percentage that shows if your list is growing or shrinking.
Tracking this number helps you spot problems early. If growth slows, you may need better signup offers or cleaner forms. If you see growth but low engagement, it can point to poor fit subscribers. Used well, it keeps your email program focused on healthy long term results.
A simple way to use it is to log your subscriber count at the start and end of each month. Note how many new subscribers you gained and how many unsubscribed or bounced. Then calculate the net change and compare it across a few months. This makes it easy to see if your changes to opt in forms or campaigns are working.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →List Churn(Churn)
The percentage of subscribers you lose from your email list in a set time period. It includes people who unsubscribe, mark you as spam, or are removed because their address no longer works.
Learn more →List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
Learn more →List Hygiene
List hygiene is the practice of cleaning your email list by removing bad or inactive addresses. It keeps your list focused on people who still want your emails.
Learn more →