How to Engage Your Customers with Re-engagement Emails
Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.
List Churn
Also known as: Churn
The percentage of subscribers you lose from your email list in a set time period. It includes people who unsubscribe, mark you as spam, or are removed because their address no longer works.
List churn is a simple way to describe how fast people leave your email list. You start a month with a certain number of subscribers and some drop off by the end. That drop is your churn. Most teams track it every month or quarter so they can see trends over time.
Churn matters because it quietly eats into your growth. Even a small monthly rate can turn into a large yearly loss. A high churn rate often means your content, sending frequency, or audience targeting is off. Watching this number helps you spot problems early and protect revenue from email.
To keep list churn low, set clear expectations when people sign up and send useful, relevant messages. Check your reports often to find sources or segments that leave faster than others. If someone has not opened in a long time, send a simple re-engagement email and then remove them if they stay inactive.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →List Growth Rate(Email List Growth)
The speed your email list grows or shrinks over time, shown as a percentage. It includes both new subscribers and people who leave, so you see your real list change.
Learn more →List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
Learn more →Spam
Spam is any email sent to someone without their clear permission or after they have lost interest in hearing from you. It is email that feels unwanted or irrelevant to the person receiving it.
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