Why Are My Emails Going to Spam?
Learn why your emails are going to spam and how to fix inbox placement. Understand spam filters, reputation issues, and deliverability best practices.
Spam
Spam is any email sent to someone without their clear permission or after they have lost interest in hearing from you. It is email that feels unwanted or irrelevant to the person receiving it.
Spam is email people did not clearly ask for or no longer want. It often shows up as random promos, bulk blasts, or messages that feel out of place. It can come from shady senders or from real businesses that ignore consent and expectations. If someone feels tricked or annoyed when they open your email, they see it as spam.
Spam hurts your sender reputation and makes inbox providers trust you less. When too many people mark your emails as spam, future messages start going to the spam folder instead of the inbox. That means lower opens, fewer clicks, and wasted effort. Staying away from spam behavior keeps your audience engaged and protects your list.
To avoid being seen as spam, get clear permission and stick to what people signed up for. Use simple unsubscribe links and remove people who stop opening over time. Keep your subject lines honest and your content tied to real value. If your emails feel helpful and expected, they are much less likely to be treated as spam.
Related Terms
Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →Spam Trap(Honeypot Address)
A spam trap is an email address used by inbox providers to spot bad or careless senders. Hitting one damages your sender reputation and makes it more likely your emails go to spam.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Revenue Per Email Sent (RPE)(RPE)
Revenue Per Email Sent (RPE) tells you how much money you make on average from each email you send. You find it by dividing the money from a campaign by the number of emails sent.
Learn more →Related Articles About Spam
Why Emails Go to Spam and How to Prevent It
Discover the most common reasons why your emails go to spam, and multiple ways in which you can prevent this from happening again.
A Quick Look at Email Spam Traps - Using & Avoiding
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