List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
List fatigue is what happens when people stop paying attention to your emails. They still sit on your list, but they rarely open or click. Your messages feel routine or off topic to them. Over time they just scroll past you.
This matters because inbox providers watch how people react to your emails. When most people ignore you, your sender reputation drops. Then more of your emails get filtered to promotions or spam. Even your best customers can miss important messages.
You can prevent list fatigue by watching engagement and adjusting early. Slow down sending to cold segments and focus on useful content for active readers. Run simple re-engagement campaigns for people who have not opened in a while. If they stay silent, remove them so your list stays healthy.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →List Churn(Churn)
The percentage of subscribers you lose from your email list in a set time period. It includes people who unsubscribe, mark you as spam, or are removed because their address no longer works.
Learn more →List Growth Rate(Email List Growth)
The speed your email list grows or shrinks over time, shown as a percentage. It includes both new subscribers and people who leave, so you see your real list change.
Learn more →Subscriber(Recipient)
A subscriber is someone who gave you clear permission to receive your emails. They chose to join your list and expect useful, relevant messages from you.
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