How to organize your email sending domains (basic guide)
Choosing the right domain for your email campaigns isn't just a technical decision—it's the foundation of your email deliverability. Get it wrong, an...
Subscriber
Also known as: Recipient
A subscriber is someone who gave you clear permission to receive your emails. They chose to join your list and expect useful, relevant messages from you.
A subscriber is a person on your email list who agreed to hear from you. They might have joined through a signup form, a checkout, or another clear opt in. The key part is permission. They know you will email them and they accept that.
Subscribers matter because they are the people who see your campaigns. Your email tool uses subscriber data to decide who gets which message and when. Healthy lists are full of people who open, click, and buy. That engagement keeps your deliverability strong.
For example, you might tag new subscribers from a popup as "newsletter" and customers from checkout as "buyers". You can then send each group different emails that match what they care about. This keeps your messages relevant and reduces unsubscribes. Over time, you build a list that trusts you and responds.
Related Terms
List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
Learn more →Welcome Email(Welcome Message)
The first email a new subscriber gets right after joining your list. It introduces your brand and confirms what they can expect from you.
Learn more →List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →List Churn(Churn)
The percentage of subscribers you lose from your email list in a set time period. It includes people who unsubscribe, mark you as spam, or are removed because their address no longer works.
Learn more →Related Articles About Subscriber
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