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Welcome Email
Also known as: Welcome Message, First Email
The first email a new subscriber gets right after joining your list. It introduces your brand and confirms what they can expect from you.
Welcome emails are the first message someone gets after joining your list. They confirm that the signup worked and show the subscriber that you noticed them. This email usually thanks them, delivers any promised offer, and sets a friendly tone for the relationship.
Welcome emails matter because people are most engaged right after they sign up. Open and click rates are usually much higher than regular campaigns, so this is a good moment to earn trust. You can use this email to remind people what they will get, how often you will write, and what they should do next.
A simple approach works best. Send the email quickly, keep one clear main action, and make sure any discount or download is easy to find. Test that links and codes work before you go live so new subscribers have a smooth first experience.
Related Terms
Subscriber(Recipient)
A subscriber is someone who gave you clear permission to receive your emails. They chose to join your list and expect useful, relevant messages from you.
Learn more →List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →Email Service Provider (ESP)(ESP)
The software you use to send and manage email campaigns. It stores your contacts, sends messages in bulk, and tracks what happens after you hit send.
Learn more →Batch Email(Batch Send)
Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.
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