How to Engage Your Customers with Re-engagement Emails
Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.
Engagement
The actions people take with your emails, like opens, clicks, replies, forwards, and time spent reading. Strong engagement shows that your audience is paying attention and wants to hear from you.
Engagement is how people show they are paying attention to your emails. It includes opens, clicks, replies, forwards, and the time they spend reading. If someone interacts with your emails often, they are an engaged subscriber.
Engagement matters because email providers use it to decide where your emails go. Strong engagement helps your messages land in the inbox instead of the spam folder. It also tells you which subscribers care about your content and are more likely to convert.
You can improve engagement by sending useful content to people who want it. Clean out contacts who never open. Then send more targeted emails to subscribers who already interact with you. This keeps your list healthy and makes your results more reliable.
Related Terms
Email Engagement Score(Engagement Score)
A simple score that shows how active a subscriber is with your emails, based on actions like opens, clicks, replies, and purchases. It helps you quickly see who is engaged and who might be slipping away.
Learn more →Engagement Rate(Email Engagement Rate)
The share of your email subscribers who interact with what you send through opens, clicks, replies, or other actions. It gives you a quick read on how healthy and relevant your email program is.
Learn more →Forward(Forward To A Friend)
When someone shares your email with another person by clicking forward in their email client or using a forward to a friend link in your email. It is a strong signal that they found your message useful, but manual forwards often break tracking so many teams prefer using dedicated forward to a friend features instead.
Learn more →List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →Related Articles About Engagement
14 Tips to Help You Improve Your Email Engagement Rates
Check out our list of 14 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.
Email Sending Times: What Is the Best Time to Send Your Email?
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? ...