Domains & IPs: What the ESPs Aren’t Telling You
For many, email deliverability seems like a mysterious black box, filled with secrets only known to the experts. However, the truth is, it's a relati...
Forward
Also known as: Forward To A Friend, FTAF
When someone shares your email with another person by clicking forward in their email client or using a forward to a friend link in your email. It is a strong signal that they found your message useful, but manual forwards often break tracking so many teams prefer using dedicated forward to a friend features instead.
Forwarding is when a subscriber shares your email with someone else. They might click the forward button in their inbox or use a forward to a friend link that you include. The new person gets a fresh copy of your email in their own inbox. In many tools this can also create a new contact for you.
Forwards matter because they show real interest in your content. They help you reach new people with a warm intro from someone they already trust. When you use a proper forward to a friend feature, the email layout stays clean and your tracking keeps working. That makes it easier to see which topics people want to share.
If you want more forwards, share useful things like checklists, templates, or short how to guides. Add a small forward to a friend link near your most valuable section instead of hiding it at the bottom. You can also add a short note for new readers so they know why they got the email and how to subscribe.
Related Terms
Forward Rate(Share Rate)
Forward rate is the percentage of delivered emails that people share or forward to others. It shows how many subscribers liked your email enough to pass it on.
Learn more →Email Client(Email Program)
Software or apps people use to read, send, and manage email, such as Gmail or Apple Mail. Different email clients can display the same email in different ways, which affects how your emails look and perform.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Related Articles About Forward
List-Unsubscribe Header: Email Compliance Best Practices
Learn what the List-Unsubscribe header is and how to implement it. Understand email compliance requirements and how List-Unsubscribe improves deliver...
How to warm up a new domain
Starting with a new domain for email? Finally got the new .com? Planning to ramp up your email volume significantly? Then domain warming isn't option...