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Broadcast Email Best Practices: How to Email Every Day Without Annoying Your Subscribers
Learn broadcast email best practices for sending to large lists. Understand how to send bulk emails responsibly, maintain deliverability, and avoid t...
Email Engagement Score
Also known as: Engagement Score, Subscriber Engagement Score
A simple score that shows how active a subscriber is with your emails, based on actions like opens, clicks, replies, and purchases. It helps you quickly see who is engaged and who might be slipping away.
An email engagement score is a single number for each subscriber that reflects how they interact with your emails. Your platform counts actions like opens, clicks, replies, and purchases over a set time window. Higher scores mean someone is active and paying attention. Lower scores mean they are cold or ignoring most messages.
Marketers use this score to decide who should get which emails. High scoring subscribers can see new products first, more frequent messages, or VIP offers. People with falling scores can get gentler campaigns that try to win them back. This helps protect your deliverability and keeps you from burning out your list.
For a simple setup, pick a score range for cold, warm, and hot subscribers. Send hot subscribers your full schedule and your best promotions. Send warm subscribers fewer but very targeted emails. For cold subscribers, run a short re engagement series and then remove the ones who still do not respond.
Related Terms
Engagement
The actions people take with your emails, like opens, clicks, replies, forwards, and time spent reading. Strong engagement shows that your audience is paying attention and wants to hear from you.
Learn more →Subscriber(Recipient)
A subscriber is someone who gave you clear permission to receive your emails. They chose to join your list and expect useful, relevant messages from you.
Learn more →Engagement Rate(Email Engagement Rate)
The share of your email subscribers who interact with what you send through opens, clicks, replies, or other actions. It gives you a quick read on how healthy and relevant your email program is.
Learn more →Sender Score
Sender Score is a 0 to 100 rating of your sending reputation. A higher score means inbox providers are more likely to trust your emails and keep them out of spam.
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