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Blast
Also known as: Campaign, Send
An old term for sending one bulk email to many people at once. It often suggests a generic, untargeted message instead of a thoughtful campaign.
Blast is an old way to describe sending one email to many people at the same time. It treats the send like a one way push, not a real conversation. Most email pros today prefer to talk about campaigns, newsletters, or messages. Those words better match how modern email works.
When someone says email blast, they often mean a single message sent to a big list with little targeting. That mindset can lead to low engagement and spam complaints. A better way is to think about who should get each message and why. That shift in language helps teams plan emails that feel useful instead of noisy.
If a teammate asks to send an email blast, pause and reframe it. Ask who the email is for, what they should do after reading it, and how you will measure success. Then call it a campaign or send with a clear goal. This small change keeps you focused on value for the subscriber.
Related Terms
Campaign(Email Campaign)
A campaign is a planned set of emails that work together toward one clear goal. Each email supports the same outcome and is sent to a defined audience over a set period.
Learn more →Bulk Mail(Bulk Marketing)
Bulk mail is sending one email to a large group of people at the same time, usually without segmentation or deep personalization. It is a simple way to reach many subscribers with one message.
Learn more →Segmentation(Segment)
Segmentation means splitting your email list into smaller groups so you can send messages that match what each group cares about. It helps you talk to the right people instead of blasting the same email to everyone.
Learn more →Batch Email(Batch Send)
Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.
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