Email Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and h...
Drip Campaign
Also known as: Drip Sequence, Email Drip, Automated Sequence
A series of pre-written emails that automatically go out over time, like a slow drip from a faucet. You write them once, set the schedule, and they nurture leads on autopilot. Someone signs up today, they get email 1. Three days later, email 2. A week later, email 3. Perfect for welcoming new subscribers, educating prospects, or onboarding customers without lifting a finger.
Common Drip Campaigns
Welcome Series: 3-5 emails introducing your brand
Educational Course: Daily or weekly lessons
Trial Nurture: Tips during a free trial period
Post-Purchase: Onboarding after someone buys
Re-engagement: Win back inactive subscribers
Lead Nurture: Move prospects toward a sale
Drip Campaign Timing
The "drip" part is crucial. Space emails based on your goal:
- Welcome series: Days 0, 2, 5, 10, 20
- Educational content: Weekly for 4-6 weeks
- Trial nurture: Days 1, 3, 7, 14, 21, last day
- Post-purchase: Immediate, day 3, week 1, week 2
What Makes Drip Campaigns Work
- Set it and forget it: Automation does the heavy lifting
- Consistent touchpoints: Stay top of mind without manual work
- Gradual education: Build trust over time, not all at once
- Personalized timing: Everyone starts at email 1 when they trigger it
- Scalable nurturing: Works for 10 or 10,000 subscribers
The beauty of drip campaigns: they work while you sleep. Set them up right once, and they'll convert leads for months or years without you touching them.
Related Terms
Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Email Sequence(Email Series)
An email sequence is a planned set of emails that send automatically after someone takes a specific action, like signing up or buying. It helps you guide subscribers through a simple journey without sending every email by hand.
Learn more →Email Geek
An email geek is someone who loves the craft of email and works to make every send better. They test ideas, care about deliverability, and treat subscribers like real people, not just numbers on a list.
Learn more →Onboarding(Welcome Series)
The emails you send to new subscribers or customers in their first days with you. Onboarding sequences welcome them, show what they can do next, and help them get value fast.
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