Drip Campaign
A series of pre-written emails that automatically go out over time, like a slow drip from a faucet. You write them once, set the schedule, and they nurture leads on autopilot. Someone signs up today, they get email 1. Three days later, email 2. A week later, email 3. Perfect for welcoming new subscribers, educating prospects, or onboarding customers without lifting a finger.
Also known as Drip Sequence, Email Drip, Automated Sequence
Common Drip Campaigns
Welcome Series: 3-5 emails introducing your brand
Educational Course: Daily or weekly lessons
Trial Nurture: Tips during a free trial period
Post-Purchase: Onboarding after someone buys
Re-engagement: Win back inactive subscribers
Lead Nurture: Move prospects toward a sale
Drip Campaign Timing
The "drip" part is crucial. Space emails based on your goal:
- Welcome series: Days 0, 2, 5, 10, 20
- Educational content: Weekly for 4-6 weeks
- Trial nurture: Days 1, 3, 7, 14, 21, last day
- Post-purchase: Immediate, day 3, week 1, week 2
What Makes Drip Campaigns Work
- Set it and forget it: Automation does the heavy lifting
- Consistent touchpoints: Stay top of mind without manual work
- Gradual education: Build trust over time, not all at once
- Personalized timing: Everyone starts at email 1 when they trigger it
- Scalable nurturing: Works for 10 or 10,000 subscribers
The beauty of drip campaigns: they work while you sleep. Set them up right once, and they'll convert leads for months or years without you touching them.