7 Most Excellent Onboarding Email Templates and Why They Rock
Check out our onboarding email templates that you can use to retain new customers and drive long-term engagement.
Onboarding
Also known as: Welcome Series
The emails you send to new subscribers or customers in their first days with you. Onboarding sequences welcome them, show what they can do next, and help them get value fast.
Onboarding emails are the first messages someone gets after they sign up or buy. They welcome people, show what happens next, and point them to simple actions. The goal is to help them see value quickly instead of leaving them to figure things out alone.
Good onboarding keeps new customers moving. It guides them through key steps, answers basic questions, and reduces early dropoff. When people know what to do and what to expect, they are more likely to use your product, come back, and stick around.
In most tools, a simple onboarding flow uses a short series of emails over the first days or weeks. Start with a clear welcome, then show one important action in each follow up. Watch how people behave, then tweak timing and content so more people reach their first win.
Related Terms
Drip Campaign(Drip Sequence)
A series of pre-written emails that automatically go out over time, like a slow drip from a faucet. You write them once, set the schedule, and they nurture leads on autopilot. Someone signs up today, they get email 1. Three days later, email 2. A week later, email 3. Perfect for welcoming new subscribers, educating prospects, or onboarding customers without lifting a finger.
Learn more →Customer Lifetime Value (CLV)(CLV)
The total money a customer is expected to spend with your business from their first purchase until they stop buying. It helps you decide how much you can afford to spend to win that customer and keep them coming back.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Subscriber(Recipient)
A subscriber is someone who gave you clear permission to receive your emails. They chose to join your list and expect useful, relevant messages from you.
Learn more →Related Articles About Onboarding
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