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List-Unsubscribe Header: Email Compliance Best Practices
Learn what the List-Unsubscribe header is and how to implement it. Understand email compliance requirements and how List-Unsubscribe improves deliverability.
Jesse Hanley
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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
182 articles
Best Email Outreach Tools: Cold Email vs Marketing Email Platforms
Compare email outreach tools for cold sales vs marketing campaigns. Find platforms that actually deliver emails to inboxes with proven deliverability.
Anja
Transactional Email Examples: Best Practices and Templates
Learn from transactional email examples and best practices. Understand what makes effective transactional emails and how to design emails that engage users
Anja
DKIM: What It Is and How to Set It Up for Email
Learn what DKIM is and how to set it up for email authentication. Understand DKIM signatures, DNS records, and how DKIM improves email deliverability.
Jesse Hanley
Email Spam Words to Avoid: Deliverability Checklist for Serious Senders
Identify risky email spam words, learn safer alternatives, and follow Bento deliverability workflows that prevent inbox placement issues before they start.
Anja
MailChimp Alternatives: Find the Right Email Platform
Discover the best MailChimp alternatives that fit your needs and budget. In this guide we will offer you comparison of platforms that scale without breaking the bank or limiting growth, and help you with steps for migration from MailChimp.
Anja
Bento Alternative: The Truth About Other Review Posts
Most 'Bento alternative' posts are written by competitors who've never used us. Here's what they get wrong, and an honest take on when Bento is right for you.
Jesse Hanley
Drip Email Campaign Software: Sequences That Convert
Find the best drip email campaign software for automated sequences. Compare tools to build email workflows that nurture leads and drive conversions.
Anja
User Invitation Email Best Practices: Design Effective Invites
Learn user invitation email best practices. Understand what makes effective invitation emails and how to design invites that get accepted.
Anja
Klaviyo vs Mailchimp: Which Email Platform Fits Your Ecommerce Store?
Compare Klaviyo vs Mailchimp for ecommerce. Find which platform delivers better automation, segmentation, and ROI for your online store's email marketing.
Tanuki
Best Landing Page Builders: Convert Visitors into Email Subscribers
Find the best landing page builder to grow your email list fast. Compare tools built for conversion with email marketing integration.
Tanuki
Password Reset Email Best Practices: Secure User Authentication
Learn password reset email best practices for secure user authentication. Understand what makes effective password reset emails and how to design secure reset flows.
Anja
How to Create a Newsletter That Readers Love
Plan, write, and ship a high-performing newsletter with Bento, covering strategy, content, design, automations, and growth.
Anja
Opt-In Email Examples: Grow High-Intent Lists the Right Way
Use high-performing opt-in email examples to grow a compliant list, protect deliverability, and launch automation sequences that deliver value from day one.
Anja
Bento is now SOC 2 Type II Compliant
We're excited to announce that Bento has successfully completed a SOC 2 Type II audit to further demonstrate our commitment to security.
Jesse Hanley
SendGrid Alternatives: Compare Email API Services
Find SendGrid alternatives for email sending. Compare email API services, SMTP providers, and platforms that offer better pricing, features, or deliverability.
Anja
Magic Links: Passwordless Authentication Email Guide
Learn what magic links are and how to implement them. Understand passwordless authentication, security considerations, and how to send magic link emails.
Tanuki
How to Send Mandated Emails Without Destroying Your Reputation
Data breach? Product recall? Legal notice required? Sometimes you have no choice but to email everyone—including people who unsubscribed years ago. Here's how to send those high-stakes, legally mandated emails without tanking your sender r...
Jesse Hanley
Marketing Automation Workflows: Templates for Onboarding, Nurture, and Retention
Steal ready-to-launch marketing automation workflows for onboarding, nurture, and retention. Learn how Bento keeps them flexible, compliant, and deliverability-safe.
Tanuki
Microsoft has new email rules starting May 5th
If you send bulk emails to Outlook, Hotmail, or Live.com addresses, Microsoft has new rules starting May 5, 2025. Miss these requirements, and your emails will struggle to reach your customers' inboxes (some may be rejected entirely).
Jesse Hanley
Google has new email display name rules
Google just updated their email guidelines with specific rules about display names. Get this wrong, and your emails may struggle to reach Gmail inboxes—even if everything else is perfect.
Jesse Hanley
SPF Records: Complete Guide to Email Authentication
Learn what SPF records are and how to set them up for email authentication. Understand SPF syntax, DNS configuration, and how SPF improves deliverability.
Anja
What Is BIMI? Brand Indicators for Message Identification
Learn what BIMI is and how to implement it. Understand brand indicators for message identification, logo display in email clients, and BIMI requirements.
Tanuki
How to warm up a new domain
Starting with a new domain for email? Finally got the new .com? Planning to ramp up your email volume significantly? Then domain warming isn't optional—it's essential.
Jesse Hanley
Transactional Email Best Practices: Complete Guide
Learn transactional email best practices to improve deliverability and user experience. Understand what makes effective transactional emails and how to design them.
Anja