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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
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Sending Reputation and Sender Score: What Are They and Why Are They Important?
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, an...
The Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways...
Email Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Email Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and als...
All You Need to Know About Email Broadcasts
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.
A Guide on Email Content: Types of Email Content and Ways to Improve It
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of...
A Guide to Email Sequences: Types, Tips and Examples!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best ema...
Email Spam Traps: What Are They and How Can You Avoid Them?
Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!
Blacklisted Email: How To Protect Your Emails From Ending Up on a Blacklist
Knowing more about email blacklisting will keep your emails away from being blocked.
Email Testing: What To Check Before You Hit Send
Good email testing helps you find out how your email looks to your users, and whether they can read it at all.