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Bento blog
Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
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The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
A Quick Look at Email Spam Traps - Using & Avoiding
Learn more about email spam traps - how to spot them in your email lists and how to avoid them.
Growing your email list — the right way
Growth hacks, Hacks, Tactics. What do they have in common? The promise of achieving your goals faster. You don't need to put hours of labor in: testing, failing and restarting everything. Unfortunate...
5 mistakes that may be hurting your email marketing efforts
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells us that we should expect email marketing to be arou...
Abandoned cart emails — recover some of that money that is left on the table
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made your jaw drop, your re...
Retention Emails — Why and How to do it.
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to c...
Permission and Reciprocity — two good concepts that marketers ruined
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for...
The Zen Art of a SaaS Onboarding Emails
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.
Are your open and click rates fake? Probably. Here's why.
Your email metrics probably aren't what you think they are.
4 Twitter Entrepreneurs Share Their Email Marketing Thoughts
We asked some of Twitters' top internet marketers their thoughts on email marketing.