®
Bento blog
Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
Get weekly email marketing tips
Join 4,000+ operators getting practical notes on email, automation, and deliverability.
Retention Emails — Why and How to do it.
We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to c...
Permission and Reciprocity — two good concepts that marketers ruined
Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for...
Abandoned cart emails — recover some of that money that is left on the table
A study conducted by SaleCycle states that around 75% of people buying online leave products in their online cart and never finish their purchase. If that abandonment rate made your jaw drop, your re...
The Zen Art of a SaaS Onboarding Emails
Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.
Are your open and click rates fake? Probably. Here's why.
Your email metrics probably aren't what you think they are.
4 Twitter Entrepreneurs Share Their Email Marketing Thoughts
We asked some of Twitters' top internet marketers their thoughts on email marketing.
A Brief Overview of Bento's Workflows & Triggers
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Monitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Relay Your Traffic Through an SMTP Server: Solutions for High Frequency Marketing
Looking to learn more about sending email through SMTP? Read on!
Campaign Success: Email Attribution Models and the Value of the Halo Effect for Conversion
Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.