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Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
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Turning Pro: What the Email Marketing Pros Do, and the Amateurs Don't
Learn from the best in the industry and see what the email marketing pros do so you can implement effective strategies in your email marketing campaign.
How to Engage Your Customers with Re-engagement Emails
Prevent the increase of churn rates with these re-engagement tips and templates, so you gain and retain your customers and subscribers.
Getting Your Avatar To Show in Gmail
Learn how to get your avatar to show in Gmail so you can leave a good first impression, as well as how to set up BIMI in your email.
How To: Fix an Invalid Email Address
Learn why some emails addresses are invalid, and how to fix them!
5 Reactivation Email Templates To Win Customers Back
Check out some great reactivation email templates (also known as re-engagement email templates) you can use to re-establish the relationship with your subscribers and encourage them to be active user...
How To: Create an Ecommerce Email Marketing Calendar
Developing an email marketing monthly calendar is tricky for many people. I always had a certain level of resentment for marketers that seemed to have everything planned – while I understood that I c...
How to plan holiday email marketing campaigns for Ecommerce
Holidays are the time when companies usually take up the opportunity to run a promotion through their email list. The problem is that many of those businesses have no clue why and how they will launc...
What Is Dynamic Email Content?
Learn more about dynamic email content, why it's important, and how it works. We'll also explore the different types of dynamic email content and see some examples.
Ecommerce Email Marketing Strategy
Email marketing still brings a significant revenue stream to ecommerce businesses despite all the *email-marketing-is-dead* announcements. You have permission from customers to talk to them after all...
Test your email marketing strategy
If you run a quick search on the internet about marketing tips for your email campaigns or any other type of marketing campaign, I am sure that what you will find the most are articles with numbered ...