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DMARC: What is it and why is it important?
Want to learn more about email security?
Gracija Atanasovska
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Bento blog
Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.
180 articles
DKIM: What is it and why is it important?
Want to learn more about email security?
Gracija Atanasovska
Double opt-in or single opt-in?
Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.
Jesse Hanley
Email Sending Times: What Is the Best Time to Send Your Email?
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!
Gracija Atanasovska
The Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.
Gracija Atanasovska
Sending Reputation and Sender Score: What Are They and Why Are They Important?
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own e...
Gracija Atanasovska
Noreply Address: Why You Shouldn't Use It in Your Email Campaign
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what yo...
Gracija Atanasovska
Email Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Gracija Atanasovska
Email Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.
Gracija Atanasovska
A Guide on Email Content: Types of Email Content and Ways to Improve It
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to impro...
Gracija Atanasovska