ONLINE
Bento
HomeBlog

Bento blog

Insights, tutorials, and product notes for teams that care about better email, cleaner automation, and operator-friendly growth.

180 articles

Retention Emails — Why and How to do it.

We have this notion that just because our customers are paying us every month or have an annual plan, they are happy and will continue to be our customers forever. This notion is flawed, we need to cultivate a relationship with them, and t...

Nuno Sancha
Nuno Sancha

Permission and Reciprocity — two good concepts that marketers ruined

Marketers, myself included, love to think about themselves as part of their customers' lives. So we say that marketing is all about relationships, trust, loyalty, and other concepts that we shout for anybody that's listening in the hope of...

Nuno Sancha
Nuno Sancha

The Zen Art of a SaaS Onboarding Emails

Looking for ways to boost retention early on in the relationship of a new sign-up and customer? Take some inspiration from FOMO and Bento; two companies that get it right.

Nuno Sancha
Nuno Sancha

Are your open and click rates fake? Probably. Here's why.

Your email metrics probably aren't what you think they are.

Nuno Sancha
Nuno Sancha

4 Twitter Entrepreneurs Share Their Email Marketing Thoughts

We asked some of Twitters' top internet marketers their thoughts on email marketing.

Nuno Sancha
Nuno Sancha

A Brief Overview of Bento's Workflows & Triggers

Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.

Scott Melzer
Scott Melzer

Monitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender

Looking to learn how domain reputation impacts your deliverability? You've found the right guide!

Aleksandar Miceski
Aleksandar Miceski

Relay Your Traffic Through an SMTP Server: Solutions for High Frequency Marketing

Looking to learn more about sending email through SMTP? Read on!

Aleksandar Miceski
Aleksandar Miceski

Campaign Success: Email Attribution Models and the Value of the Halo Effect for Conversion

Looking for some insights on how to think about email attribution, the different models, and ways to track? You've come to the right place.

Aleksandar Miceski
Aleksandar Miceski

We've Added Free Email Validation To All Accounts

If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility off your hands and have built tooling to help. Read on to l...

Jesse Hanley
Jesse Hanley