Will we lose our historical data and Canvas logic from Braze?

Your historical events and engagement metrics stay in Braze. In Bento you start with clean reporting, but your contacts, segments, custom attributes, and suppression lists transfer via CSV. Canvas logic needs to be rebuilt, which is often a chance to simplify complex journeys.

Can Bento replace Braze if we rely heavily on mobile push and in-app messaging?

Bento focuses on email, SMS, and web messaging. If mobile push and in-app are core to your strategy, pair Bento with a dedicated push provider. Many teams find Bento covers most of what they used Braze for when email and lifecycle messaging drive the most value.

How does Bento pricing compare to Braze contracts?

Braze uses contract-based pricing around monthly active users and message volume, often with minimums and add-ons. Bento uses simple, transparent pricing with all features included from day one. No long-term lock in. Most teams see 30-60% savings.

Will switching hurt our email deliverability?

Bento includes deliverability infrastructure that enterprise platforms often charge extra for: reputation monitoring, authentication setup, batched sending, free email validation. With proper warmup, deliverability should stay the same or improve.

How long does a typical Braze to Bento migration take?

Most teams export data, recreate key segments, and rebuild their first automations within 3-7 days. You can start by moving a single lifecycle or cohort before turning off Braze entirely. Run both in parallel during the transition.

Do you help enterprise teams migrate off Braze?

Yes. Bento offers hands-on migration support: mapping your Braze data model to Bento, advising on how to rebuild key journeys, and reviewing your first sends to protect deliverability. Our team has helped many enterprise accounts make the switch.

What about Braze's AI and personalization features?

Bento focuses on clear, operator-friendly automation over black-box AI. You get real-time behavioral data, flexible segmentation, and control over exactly how personalization works. Many teams prefer this transparency over algorithmic guesswork.

The better Braze alternative

Braze is a powerful enterprise customer engagement platform, but it often feels heavy and expensive if you mainly care about great email and automation. Bento focuses on fast, operator-friendly email, automation, and transactional messaging with all features included and simple, transparent pricing.

Trusted by these companies who switch to Bento

PRICING

Value-based pricing so you only pay for people you actually email, not every profile stored in your database.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Others

Base Plan+$49

Advanced Automation+$29

Deliverability Tools+$49

Priority Support+$39

API Access+$29

Extra Team Seats+$45

Monthly Total$49/mo

Bento

EverythingIncluded

Advanced Automation

Deliverability Tools

Priority Support

API Access

Extra Team Seats

Monthly Total$30/mo

FEATURES

All features included from day one including automation, transactional email, live chat, and shared inboxes so you do not get locked into feature tiers.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

💬Live Chat

📝Forms

All features included on every plan

MIGRATION

Built-in deliverability infrastructure with batching, pausing, and free email validation so you can send safely without bolting on extra tools.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Braze migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

📤

Contacts & TagsTransferred

Custom FieldsTransferred

Email HistoryTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs Braze

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

5 advantages

Features Bento has that Braze doesn't

Bento

Braze

Anonymous Event Tracking

Bento tracks anonymous visitors before signup and stitches their history when they identify; Braze focuses more on identified profiles and device IDs.

Limited

Identified Event Tracking

Both platforms track rich events for known users across your product and website.

Broadcasts

Send targeted email campaigns to large audiences with scheduling and segmentation.

Sequences

Build multi-step email sequences triggered by behavior or lifecycle events.

Visual Automations / Journeys

Braze Canvas supports very advanced branching journeys, while Bento focuses on clear, fast-to-build automations.

Multi-channel Messaging

Braze specializes in mobile push and in-app messages; Bento focuses on email, SMS, and webhooks for most teams.

Email, SMS, webhooks

Email, push, in-app, SMS, webhooks

Live Chat

Bento includes live chat so your team can talk with visitors and customers in real time.

Shared Inboxes

Central shared inboxes in Bento let teams manage replies to broadcasts and transactional emails together.

Deliverability Infrastructure Included

Bento bundles authentication, reputation monitoring, and throttling so you do not need a separate deliverability stack.

Included by default

Requires additional tooling and careful setup

Batched + Paused Sending

Control send speed, batch large blasts, and pause sends directly inside Bento when you need to slow things down.

Limited

Free Email Validation

Bento validates email addresses for free so you are not paying to email bad addresses.

Commerce Tracking

Both platforms can track orders and revenue; Bento makes ecommerce events simple through native integrations and a straightforward data model.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Braze

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Why Switch from Braze to Bento