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Bento
Bento Logo
vs
Braze logo
Braze

The better Braze alternative

Braze is a powerful enterprise customer engagement platform, but it often feels heavy and expensive if you mainly care about great email and automation. Bento focuses on fast, operator-friendly email, automation, and transactional messaging with all features included and simple, transparent pricing.

G2 LeaderCapterra ShortlistSOC-2 Compliant

Why Switch from Braze to Bento

PRICING

Value-based pricing so you only pay for identified users in your account, not every profile stored in your database.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Per-user pricing icon

Per-user pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails icon

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises icon

No surprises

Simple, predictable billing that scales with your business.

FEATURES

All features included from day one including automation, transactional email, live chat, and shared inboxes so you do not get locked into feature tiers.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits icon

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation icon

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics icon

Real analytics

Get accurate reporting without inflated metrics.

MIGRATION

Built-in deliverability infrastructure with batching, pausing, and free email validation so you can send safely without bolting on extra tools.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer icon

Full data transfer

Our expert team will handle your entire Braze migration.

24-48 hour setup icon

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support icon

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration

Switching from Braze is easy

Import your contacts, recreate templates, and start sending in under a day. Our team handles your entire Braze migration.

Your current ESP
BentoBento
Progress0%
Contacts & TagsPending
TemplatesPending
AutomationsPending
SegmentsPending
Migration complete! Ready to send.
Feature Comparison

Bento vs Braze

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

5 advantages
Features Bento has that Braze does not
Feature
Bento Logo
Bento
Braze logo
Braze
Anonymous Event Tracking
Bento tracks anonymous visitors before signup and stitches their history when they identify; Braze also supports anonymous users before identification.
Identified Event Tracking
Both platforms track rich events for known users across your product and website.
Broadcasts
Send targeted email campaigns to large audiences with scheduling and segmentation.
Sequences
Build multi-step email sequences triggered by behavior or lifecycle events.
Visual Automations / Journeys
Braze Canvas supports very advanced branching journeys, while Bento focuses on clear, fast-to-build automations.
Multi-channel Messaging
Braze specializes in mobile push and in-app messages; Bento focuses on email, SMS, and webhooks for most teams.
Email, SMS, webhooks
Email, push, in-app, SMS, webhooks
Live Chat
Bento includes live chat so your team can talk with visitors and customers in real time.
Shared Inboxes
Central shared inboxes in Bento let teams manage replies to broadcasts and transactional emails together.
Deliverability Infrastructure Included
Bento bundles authentication, reputation monitoring, and throttling so you do not need a separate deliverability stack.
Included by default
Requires additional tooling and careful setup
Batched + Paused Sending
Control send speed, batch large blasts, and pause sends directly inside Bento when you need to slow things down.
Limited
Free Email Validation
Bento validates email addresses for free so you are not paying to email bad addresses.
Commerce Tracking
Both platforms can track orders and revenue; Bento makes ecommerce events simple through native integrations and a straightforward data model.
Tags
Organize people with flexible tags or attributes for targeting and reporting.
Custom Fields / Attributes
Store rich profile data on each person for personalization and segmentation.
Segments
Build real-time segments based on behavior, attributes, and commerce activity.
Forms and Preference Capture
Bento offers native forms and integrations; Braze often relies on external form tools and SDKs for capture.
Limited
A/B and Multivariate Testing
Run experiments on subject lines, content, and journeys in both platforms.
Transactional Email API
Send product and transactional emails via API from your app or backend.
Enterprise CDP-style Data Activation
Braze is built as an enterprise engagement layer over your data stack; Bento keeps data modeling simpler for operators.
Focused on product and ecommerce events
Discord Community
Join an active Discord community of operators, founders, and marketers using Bento.
Open Office Hours
Regular open office hours with the Bento team for strategy, implementation, and troubleshooting.

Questions about switching from Braze

Ready to switch from Braze?

Start your free trial today and see why teams are making the switch to Bento.

Free30-day trial·No credit card required·Book a demo