BentoMigrate from Braze to Bento
Step-by-step guide to migrating from Braze to Bento. Learn how to export users, segments, and templates from Braze and rebuild key journeys in Bento with less complexity.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Braze?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Braze
Follow these steps to export your data and prepare for migration.
1. Audit your Braze workspace
List the segments, Canvases, recurring campaigns, and subscription groups you actually use so you know what needs to be rebuilt in Bento.
2. Export user profiles and segments
In Braze, use Segments or user search to create an all-users segment and export CSV files that include email, external_id, attributes, and segment membership.
3. Export suppression and subscription data
Export unsubscribed, bounced, and opt-out users from your Braze subscription groups so they can be imported into Bento as a suppression list.
WHY SWITCH
Why migrate from Braze?
Here's why teams are making the switch to Bento.
Reason 1
Value-based pricing so you only pay for people you actually email, not every profile stored in your database.
Reason 2
All features included from day one including automation, transactional email, live chat, and shared inboxes so you do not get locked into feature tiers.
Reason 3
Built-in deliverability infrastructure with batching, pausing, and free email validation so you can send safely without bolting on extra tools.
TERMINOLOGY & MIGRATION GUIDE
Braze → Bento Translation
Different platforms use different terms. Here's how Braze concepts map to Bento, plus tips for a smooth migration.
Visual journey builder used to orchestrate multi-step messaging; in Bento you recreate these as automations and sequences.
One-off or scheduled sends to a defined audience.
The individual record for each contact in your database.
Key-value properties stored on a user profile for personalization and targeting.
Dynamic group of people based on rules and behavior; concept maps closely between Braze and Bento.
Used to manage consent and topic preferences; in Bento you use tags, lists, and suppression to mirror these groups.
Tracked actions from your product or site, such as signups, purchases, and feature usage.
Migration Tips
- Create a single all-users export from Braze so you start Bento with one clean people list instead of many disconnected segments.
- Decide ahead of time how Braze custom attributes map to Bento fields so imports stay consistent.
- Keep your Braze account active until your core Bento automations are live and sending reliably.
- Migrate one lifecycle at a time and run it in Bento for a few days before turning off the equivalent Canvas in Braze.
Watch Out For
- Historical event and engagement data from Braze usually does not transfer, so reporting in Bento starts from when you begin sending.
- Very complex multi-branch Canvases may need to be simplified when you rebuild them in Bento automations.
- If you miss exporting suppression and opt-out data from Braze you risk emailing people who previously unsubscribed.
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