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Migration Flow
A practical migration plan from Braze to Bento
This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.
Stage 1
Export checklist
- 1Audit your Braze workspace
List the segments, Canvases, recurring campaigns, and subscription groups you actually use so you know what needs to be rebuilt in Bento.
- 2Export user profiles and segments
In Braze, use Segments or user search to create an all-users segment and export CSV files that include email, external_id, attributes, and segment membership.
- 3Export suppression and subscription data
Export unsubscribed, bounced, and opt-out users from your Braze subscription groups so they can be imported into Bento as a suppression list.
- 4Capture templates and content
From the Braze Content or Templates area, open each email you want to keep and copy the HTML or text into files you will recreate as templates in Bento.
- 5Document Canvases and campaigns
Review your key Canvases and scheduled campaigns, take screenshots of the flow, and note triggers, delays, and branches so you can rebuild the logic as Bento automations and sequences.
Stage 2
Data portability map
Know in advance what imports directly and what may require a rebuild.
Stage 3
Validate and cut over
Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.
Switching from Braze can be done in one focused session
We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.
BentoOperator Notes
Braze to Bento language map
Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.
- CanvasAutomation / Workflow
Visual journey builder used to orchestrate multi-step messaging; in Bento you recreate these as automations and sequences.
- CampaignBroadcast
One-off or scheduled sends to a defined audience.
- User ProfilePerson
The individual record for each contact in your database.
- Custom AttributeField
Key-value properties stored on a user profile for personalization and targeting.
- SegmentSegment
Dynamic group of people based on rules and behavior; concept maps closely between Braze and Bento.
- Subscription GroupList / Tag
Used to manage consent and topic preferences; in Bento you use tags, lists, and suppression to mirror these groups.
- EventEvent
Tracked actions from your product or site, such as signups, purchases, and feature usage.
Tips
- Create a single all-users export from Braze so you start Bento with one clean people list instead of many disconnected segments.
- Decide ahead of time how Braze custom attributes map to Bento fields so imports stay consistent.
- Keep your Braze account active until your core Bento automations are live and sending reliably.
- Migrate one lifecycle at a time and run it in Bento for a few days before turning off the equivalent Canvas in Braze.
Watchouts
- Historical event and engagement data from Braze usually does not transfer, so reporting in Bento starts from when you begin sending.
- Very complex multi-branch Canvases may need to be simplified when you rebuild them in Bento automations.
- If you miss exporting suppression and opt-out data from Braze you risk emailing people who previously unsubscribed.
Keep Exploring
Other migration playbooks
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