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Migrate from Customer.io to Bento

Guide to migrating from Customer.io to Bento for product email.

🟡medium Migration⏱️ 3-5 hours

Migration Steps and Data Transfer

DATA TRANSFER

What transfers from Customer.io?

Here's what data we can migrate from your current platform to Bento.

Contacts & Segments icon

Contacts & Segments

All your subscribers, tags, and custom fields transfer seamlessly.

Email History icon

Email History

Email history transfers partially based on platform limitations.

Commerce Data icon

Commerce Data

Commerce data may require reconnection to your store.

Data Transfer
Migration coverageCustomer.io → Bento
Subscribers
Tags
Custom Fields
Automations
Templates
Commerce Data
Data migration coverage from Customer.io

STEP-BY-STEP

Export from Customer.io

Follow these steps to export your data and prepare for migration.

1. Log in to Customer.io

Go to Customer.io and log in.

2. Export People

Go to People > Segments. Export your main segments.

3. Document Campaigns

Screenshot campaign triggers, messages, and logic.

Export Steps
Export checklistCustomer.io → Bento
1
Log in to Customer.io
2
Export People
3
Document Campaigns
4 steps total

WHY SWITCH

Why migrate from Customer.io?

Here's why teams are making the switch to Bento.

Reason 1 icon

Reason 1

Simpler pricing without complex per-message costs

Reason 2 icon

Reason 2

Marketing and transactional in one platform

Reason 3 icon

Reason 3

Built-in deliverability monitoring

Why Switch to Bento
Switch in weeks, not monthsMigration + support included
Customer.io logo
Bento
Unlimited emails
All features included
30% faster setup
Why teams are switching to Bento

TERMINOLOGY & MIGRATION GUIDE

Customer.io → Bento Translation

Different platforms use different terms. Here's how Customer.io concepts map to Bento, plus tips for a smooth migration.

Person
Person

Same concept

Segment
Segment

Same concept

Campaign
Automation

Triggered workflows

Newsletter
Broadcast

One-time sends

Attribute
Field

Custom data

Migration Tips

  • Bento's event tracking works similarly to Customer.io
  • Your behavioral logic will transfer well

Watch Out For

  • In-app messaging features don't transfer
  • Event tracking code needs updating

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