BentoMigrate from Vero to Bento
Step-by-step guide to migrate from Vero to Bento, including exporting people, events, and templates and rebuilding your most important product messaging journeys.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Vero?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Vero
Follow these steps to export your data and prepare for migration.
1. Review your Vero projects and messaging setup
Log in to Vero and list the projects, newsletters, journeys, and transactional messages you are currently using.
2. Export people and segments from Vero
From the People or Segments view in Vero, export your main audiences as CSV files including all profile properties.
3. Export custom fields and traits
Review the attributes attached to your users in Vero and make sure they are included as columns in your CSV exports so they can become fields in Bento.
WHY SWITCH
Why migrate from Vero?
Here's why teams are making the switch to Bento.
Reason 1
Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.
Reason 2
All features included from day one, including automation, transactional email, live chat, and shared inboxes.
Reason 3
Built-in deliverability infrastructure with batching and pause controls so you can send safely at scale.
TERMINOLOGY & MIGRATION GUIDE
Vero → Bento Translation
Different platforms use different terms. Here's how Vero concepts map to Bento, plus tips for a smooth migration.
Top-level containers for your messaging setup.
Individual users you track and email.
Saved audiences based on filters and behavior.
One-time or ad-hoc email sends to a segment.
Multi-step, event-triggered flows.
Tracked actions from your app or website.
Custom properties stored on each person.
Migration Tips
- Mirror your important Vero segments with Bento tags or segments before you start sending.
- Rebuild your highest-impact journeys first, like onboarding and trial nurture, before migrating edge-case flows.
- Use Bento's batched sending and pause controls while you validate events and templates against your Vero metrics.
- Lean on Bento's team, live chat, and community to sanity check your migration plan.
Watch Out For
- Journeys and workflows do not export from Vero, so you will need to rebuild automation logic manually in Bento.
- If you used Vero Connect with a separate ESP, remember to update DNS records, webhooks, and API keys when you move sending to Bento.
- Historical engagement data from Vero will not automatically appear in Bento dashboards unless you import it separately as events.
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