Move from ActiveCampaign to Bento.

Export your ActiveCampaign data, bring it into Bento, and rebuild what matters while ActiveCampaign keeps sending. Cancel only when Bento is ready.

Import from ActiveCampaignMedium migration
CSVactivecampaign-contacts.csv12,400 rows, mapped
  • SubscribersImports directly
  • TagsImports directly
  • Custom fieldsImports directly
  • AutomationsRebuild in Bento
  • TemplatesRebuild in Bento
  • Commerce dataPartly moves
  • Email historyStays behind
3 of 7kinds of data import directly
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ActiveCampaign to Bento, at a glance.

From Bento's ActiveCampaign migration guide. Still deciding? Read Bento vs ActiveCampaign.

Medium

Migration difficulty

Varies by contacts, automations, CRM pipelines, forms, integrations, domains, and reporting scope.

3 of 7

Kinds of data that import directly

The rest you rebuild in Bento or leave behind.

6

Export steps in ActiveCampaign

Each one is written out below, with tips.

Your time depends on list size and how many flows you rebuild.

Four steps off ActiveCampaign.

ActiveCampaign keeps sending the whole time. You cancel only after Bento carries your mail.

  1. Export from ActiveCampaign.

    6 steps in ActiveCampaign, in the order below. Nothing changes for your subscribers yet.

    Export from ActiveCampaign6 steps
    1. 1Log in to ActiveCampaignGo to ActiveCampaign.com and log in. Navigate to Contacts from the main menu.
    2. 2Export All ContactsFrom the Contacts overview, open the top-right ellipsis menu and choose Export. Select the fields you need, then download the completed CSV from Contacts > Exports.
    3. 3Export by ListIf you use multiple lists, export each list separately. Go to Lists, select a list, and use the export option.
    4. 4Document AutomationsGo to Automations and review each active automation. Document triggers, conditions, wait times, and actions.
    5. 5Export Deals/CRM DataIf using CRM features, go to Deals and export your pipeline data. Note your stages and custom deal fields.
    6. 6Export Unsubscribed ContactsExport your unsubscribed and bounced contacts. These go into Bento's suppression list.
    Keep ActiveCampaign sending while you export.
  2. Import into Bento.

    Upload the CSV and map each column to a Bento field or tag. Suppressions go in first, so nobody who left gets mail.

    PeopleImportsactivecampaign-contacts.csv

    Start import
    CSV columnBento fieldType
    • emailEmailIdentity
    • first_nameFirst nameField
    • last_nameLast nameField
    • tagsTagsTags
    • planplanCustom field
    • last_order_atlast_order_atCustom field

    Rows

    12,400

    Before sending

    • Suppressions imported first
    • Unsubscribes kept unsubscribed
    • Tags created from the tags column
  3. Test, then switch.

    Authenticate your sending domain, rebuild the flow that earns the most, and send a seed test while ActiveCampaign keeps sending.

    Launch checklist4 of 5
    • Sending domain authenticated in Bento
    • Suppressions moved from ActiveCampaign
    • Seed test sent and checked
    • Highest-revenue flow rebuilt and tested
    • Switch sending to BentoNext
    Warm up with your most engaged subscribers first.
  4. Cancel ActiveCampaign last.

    Warm up with your most engaged subscribers, move the rest of your sending, and cancel ActiveCampaign only once Bento carries it.

    Sending, by phase
    PhaseActiveCampaignBento
    1. ExportSendingNot yet
    2. ImportSendingImporting
    3. Rebuild and testSendingTesting
    4. Warm upSendingWarming
    5. Cancel ActiveCampaignOffSending
    No gap in sending at any phase.

Export your ActiveCampaign data.

Run these in ActiveCampaign before you change anything there. Keep the files somewhere safe until Bento is sending.

  1. 1

    Log in to ActiveCampaign

    Go to ActiveCampaign.com and log in. Navigate to Contacts from the main menu.

    TipEnsure you have admin permissions for full export access.

  2. 2

    Export All Contacts

    From the Contacts overview, open the top-right ellipsis menu and choose Export. Select the fields you need, then download the completed CSV from Contacts > Exports.

    TipDownload links expire after seven days, and contact notes are not included.

  3. 3

    Export by List

    If you use multiple lists, export each list separately. Go to Lists, select a list, and use the export option.

    TipIn Bento, you'll use tags instead of lists.

  4. 4

    Document Automations

    Go to Automations and review each active automation. Document triggers, conditions, wait times, and actions.

    TipActiveCampaign automations can be complex, so screenshot each one.

  5. 5

    Export Deals/CRM Data

    If using CRM features, go to Deals and export your pipeline data. Note your stages and custom deal fields.

    TipMap the deal fields and pipeline stages, then test a sample before importing.

  6. 6

    Export Unsubscribed Contacts

    Export your unsubscribed and bounced contacts. These go into Bento's suppression list.

    TipThis step protects compliance and deliverability. Do not skip it.

What comes with you.

3 of 7 kinds of data import directly. The rest you rebuild in Bento or leave behind.

Your import checklist

Import from ActiveCampaign3 of 7 direct
  • SubscribersImports directly
  • TagsImports directly
  • Custom fieldsImports directly
  • AutomationsRebuild in Bento
  • TemplatesRebuild in Bento
  • Commerce dataPartly moves
  • Email historyStays behind

Same ideas, new names

ActiveCampaignBento
  • ContactPersonIndividual in your database
  • ListTagBento uses tags instead of lists
  • TagTagWorks the same way
  • Custom FieldFieldCustom data storage
  • AutomationAutomation/FlowWorkflow logic
  • CampaignBroadcastOne-time sends
  • DealDealSales opportunity
  • PipelinePipelineSales stages
  • Site TrackingEvent TrackingWebsite behavior tracking

Before you cancel ActiveCampaign

  • ActiveCampaign's lists become tags in Bento, so plan your tag structure first
  • Complex automations may benefit from simplification during migration
  • If using CRM features, map your deal stages before importing
  • Test automations thoroughly before going live
  • ActiveCampaign's conditional logic may work differently in Bento
  • Goal-based automation triggers need to be rebuilt as event triggers
  • Contacts on several lists will get several tags, so clean up duplicates

Get a person to plan the move.

Tell us your current provider, list size, and what you need to keep. We map the order to move things and review your domain setup before you send.

A migration request

you@example.comMigration quote

We are on ActiveCampaign with 12,400 contacts. We need to keep subscribers, tags, and suppressions.

Bento teamReplied

Thanks. Start with suppressions, then your list, then the flows that make money. We can review your domain setup before you send.

Teams switch for deliverability and stay for the support.

“Moving to Bento was the best thing I ever did for my list and its profitability”
Iliane L.G2
“I love how easy it is to use to design SaaS emailing sequences. You can also see rapidly which campaigns are the money makers. But what I love the most is undoubtedly the deliverability that you have once you've set up custom domain tracking”
Arnaud B.G2
“The support and community within Bento is hands down the best I've ever seen from any company, ever.”
Luke J.G2

Questions about leaving ActiveCampaign.

Will I lose my ActiveCampaign contact data and automations?
ActiveCampaign exports contacts to CSV with standard fields and can include custom fields, tags, lead scores, and deal scores. Contact notes are excluded. Automations need to be documented, rebuilt, and tested because ActiveCampaign share links only import into another ActiveCampaign account.
Is Bento's automation as powerful as ActiveCampaign?
The platforms have different strengths. ActiveCampaign is a strong fit for sales workflows, predictive features, and cross-channel orchestration. Bento is a strong fit for event-driven email automation tied to custom customer and product data. Test one important workflow in both before deciding.
Will I save money switching from ActiveCampaign?
It depends on your contact count, Bento Active User count, ActiveCampaign tier, required add-ons, users, and send volume. Compare a current ActiveCampaign quote with Bento's published tiers and include migration labor. Do not rely on a generic savings percentage.
Will switching hurt my email deliverability?
No provider can guarantee inbox placement after a switch. ActiveCampaign and Bento both support sending-domain authentication. Preserve suppressions, configure SPF, DKIM, and DMARC, warm the new sending stream with engaged recipients, and compare matched cohorts while monitoring bounces and complaints.
How long does an ActiveCampaign migration take?
The timeline depends on contacts, automations, CRM pipelines, forms, templates, integrations, domains, channels, and reporting needs. Keep ActiveCampaign available during validation, then move one business-critical journey at a time with clear sender ownership.
Will there be downtime?
No. Keep ActiveCampaign running while you import, test, authenticate your sending domain, and warm up. Once Bento is ready, move your sending and phase out ActiveCampaign.
Can the Bento team help if I get stuck?
Yes. The team can review your current setup, help you decide what to move first, and advise on deliverability, data mapping, and launch order.

Other migration guides.

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