Can Bento replace both Vero Cloud and Vero Connect?

Yes, Bento can handle event-based product messaging, marketing campaigns, and transactional email in one platform, so you do not need a separate ESP plus orchestration layer.

How much will we save by switching from Vero to Bento?

Bento uses simple, transparent pricing instead of charging for every tracked profile and message, so product-led teams with big user bases often see 20-40% lower monthly bills compared to Vero.

Do we need to rewrite our event tracking when migrating from Vero?

Most teams can keep the same event names and properties but point them to Bento's SDKs or API; you may want to add a few additional events to take advantage of Bento's anonymous tracking and deliverability reporting.

Can Bento handle our current sending volume and deliverability?

Yes, Bento includes built-in deliverability infrastructure, reputation monitoring, and batching controls so you can move high-volume product and transactional email without losing inbox placement.

How long does a typical Vero to Bento migration take?

For most SaaS and product-led teams the core migration takes about one to two days of focused work to move people, key templates, and main journeys, with additional time for long-tail flows if needed.

The better Vero alternative

Vero focuses on event-based messaging for product teams, but it often sits alongside your ESP and other tools. Bento gives product-led growth teams one platform for product, marketing, and transactional email with simpler pricing and built-in deliverability.

Trusted by these companies who switch to Bento

PRICING

Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

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Value-based pricing

Simple, transparent pricing with all features included from day one.

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Unlimited emails

Send as many emails as you want without worrying about overage charges.

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No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Others

Base Plan+$49

Advanced Automation+$29

Deliverability Tools+$49

Priority Support+$39

API Access+$29

Extra Team Seats+$45

Monthly Total$49/mo

Bento

EverythingIncluded

Advanced Automation

Deliverability Tools

Priority Support

API Access

Extra Team Seats

Monthly Total$30/mo

FEATURES

All features included from day one, including automation, transactional email, live chat, and shared inboxes.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

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No feature limits

Access all of Bento's powerful features from day one.

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Advanced automation

Create sophisticated customer journeys with our visual automation builder.

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Real analytics

Get accurate reporting without inflated metrics.

All Features Included

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

💬Live Chat

📝Forms

All features included on every plan

MIGRATION

Built-in deliverability infrastructure with batching and pause controls so you can send safely at scale.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

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Full data transfer

Our expert team will handle your entire Vero migration.

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24-48 hour setup

Most migrations are completed within 1-2 days.

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Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

📤

Contacts & TagsTransferred

Custom FieldsTransferred

Email HistoryTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs Vero

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

3 advantages

Features Bento has that Vero doesn't

Bento

Vero

Event-based email automation

Trigger messages based on product usage and user behavior.

Anonymous event tracking before signup

Track behavior from first visit, not just after users create an account.

Limited (requires identified users)

Visual workflow builder

Drag-and-drop journeys, delays, and branches.

Marketing campaigns and newsletters

Transactional email

Available via Vero Cloud or external ESP

Multi-channel messaging (email + push)

Email only

Email plus mobile push on some plans

Native SMS

Via integrations

In-app live chat and shared inbox

Built-in deliverability monitoring

Basic, relies on underlying ESP tooling

Free email validation

Value-based pricing (pay for emails sent)

Tracked user and volume-based tiers

All features included on every plan

Capabilities depend on product and usage

Behavioral segments and dynamic audiences

Template editor with reusable partials

Batched sending and paused campaigns

Limited controls

Discord community and open office hours

Data warehouse and ESP flexibility

Use Bento as your sending platform with APIs and webhooks

Designed to sit on top of existing data sources and ESPs

Onboarding and migration support

Hands-on support for product-led teams

Primarily self-serve

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Vero

We've been building Bento for 7 years and 349 days.

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Why Switch from Vero to Bento