The better Vero alternative

Vero focuses on event-based messaging for product teams, but it often sits alongside your ESP and other tools. Bento gives product-led growth teams one platform for product, marketing, and transactional email with simpler pricing and built-in deliverability.

Trusted by these companies who switch to Bento

Why Switch from Vero to Bento

PRICING

Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans
Others
Base Plan+$49
Advanced Automation+$29
Deliverability Tools+$49
Priority Support+$39
API Access+$29
Extra Team Seats+$45
Monthly Total$49/mo
Bento
EverythingIncluded
Advanced Automation
Deliverability Tools
Priority Support
API Access
Extra Team Seats
Monthly Total$30/mo

FEATURES

All features included from day one, including automation, transactional email, live chat, and shared inboxes.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included
Automations
📧Broadcasts
🔄Sequences
🎯Segments
🧪A/B Testing
📊Analytics
💬Live Chat
📝Forms
All features included on every plan

MIGRATION

Built-in deliverability infrastructure with batching and pause controls so you can send safely at scale.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Vero migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process
📤
Bento
Contacts & TagsTransferred
Custom FieldsTransferred
Email HistoryTransferred
AutomationsTransferred
24-48 hour white-glove migration
Feature Comparison

Bento vs Vero

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

3 advantages
Features Bento has that Vero doesn't
Bento Logo
Bento
Vero logo
Vero
Event-based email automation
Trigger messages based on product usage and user behavior.
Anonymous event tracking before signup
Track behavior from first visit, not just after users create an account.
Limited (requires identified users)
Visual workflow builder
Drag-and-drop journeys, delays, and branches.
Marketing campaigns and newsletters
Transactional email
Available via Vero Cloud or external ESP
Multi-channel messaging (email + push)
Email only
Email plus mobile push on some plans
Native SMS
Via integrations
In-app live chat and shared inbox
Built-in deliverability monitoring
Basic, relies on underlying ESP tooling
Free email validation
Value-based pricing (pay for emails sent)
Tracked user and volume-based tiers
All features included on every plan
Capabilities depend on product and usage
Behavioral segments and dynamic audiences
Template editor with reusable partials
Batched sending and paused campaigns
Limited controls
Discord community and open office hours
Data warehouse and ESP flexibility
Use Bento as your sending platform with APIs and webhooks
Designed to sit on top of existing data sources and ESPs
Onboarding and migration support
Hands-on support for product-led teams
Primarily self-serve

Questions about switching from Vero

We've been building Bento for 7 years and 310 days.

Come help us build the next generation of email marketing and automation software. We'll see you inside.

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