Will I lose my Iterable data and workflows when I switch?

Your contacts, custom fields, lists, and suppression data export as CSV and import into Bento. Workflow logic needs to be rebuilt, but this is a chance to simplify complex journeys. Historical engagement data stays in Iterable for reference.

Can Bento replace all of Iterable's channels?

Bento focuses on email, web tracking, live chat, and shared inboxes. If most of your revenue depends on mobile push or in-app messages, you may keep a lightweight tool for those. Many brands find Bento covers the channels that actually drive sales.

How does Bento's pricing compare to Iterable?

Iterable charges based on stored profiles and multi-channel usage, which grows quickly as your list expands. Bento charges per identified user you actually email, includes all features and deliverability tools, and usually cuts costs by 30-60%.

Will switching hurt my email deliverability?

Bento includes deliverability infrastructure that Iterable often handles via services or add-ons: reputation monitoring, authentication setup, batched sending, free email validation. With proper warmup, deliverability should stay the same or improve.

Will I get migration help if I move from Iterable to Bento?

Yes. Our team helps plan migrations, review key workflows, and import data. You also get Discord community access and open office hours so you can ask questions live while rebuilding automations.

Is Bento a good fit for enterprise-size teams currently on Iterable?

If you care about deliverability, speed, and operator-friendly workflows more than heavyweight enterprise features, Bento is a strong fit. For complex setups that rely heavily on mobile push and in-app, keeping some of that stack alongside Bento can make sense.

How long does an Iterable migration take?

Most teams export data, recreate key segments, and rebuild their first automations within 1-3 days. Start by moving a single lifecycle or cohort before turning off Iterable entirely. Run both in parallel during the transition.

The better Iterable alternative

Bento gives growth-focused teams fast email delivery, transparent value-based pricing, and operator-friendly automation without enterprise bloat. Keep the power you need while simplifying your stack and getting more emails into the inbox.

Trusted by these companies who switch to Bento

PRICING

Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Others

Base Plan+$49

Advanced Automation+$29

Deliverability Tools+$49

Priority Support+$39

API Access+$29

Extra Team Seats+$45

Monthly Total$49/mo

Bento

EverythingIncluded

Advanced Automation

Deliverability Tools

Priority Support

API Access

Extra Team Seats

Monthly Total$30/mo

FEATURES

All features included from day one with built-in deliverability tooling, free validation, and batched sending controls instead of layered add-ons and upsells.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

💬Live Chat

📝Forms

All features included on every plan

MIGRATION

Operator-friendly platform with anonymous event tracking, live chat, shared inboxes, and a real community that helps you get more from every send.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Iterable migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

📤

Contacts & TagsTransferred

Custom FieldsTransferred

Email HistoryTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs Iterable

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

5 advantages

Features Bento has that Iterable doesn't

Bento

Iterable

Anonymous Event Tracking

Track behaviour before signup so you can trigger emails the moment someone identifies.

Identified Event Tracking

Send based on purchases, page views, and product events after a user is known.

Cross-Channel Journeys

Iterable focuses on many channels, Bento focuses on the channels most brands actually use.

Email, web, and chat

Email, SMS, push, in-app, and more

Broadcast Campaigns

Schedule and send promotional sends to segments or tags.

Sequences & Drip Campaigns

Multi-step journeys based on time delays and behaviour.

Visual Automation Builder

Drag-and-drop workflows without needing a technical team.

Mobile Push & In-App Messaging

Iterable leans into mobile app channels; Bento focuses on email and on-site engagement.

SMS Messaging

Iterable offers native SMS, while Bento can plug into SMS providers through events and webhooks.

Available via integrations

Live Chat

Talk to visitors and customers in real time from the same place you manage email.

Shared Inboxes

Route replies to shared team inboxes so support and marketing stay in sync.

Drag-and-Drop Email Editor

Design on brand emails without touching code.

HTML & Plain Text Editor

Ship fast, personal messages with full control over markup.

Batched + Paused Sending

Slow sends, batch campaigns, and pause in-flight sends with a click when you need to protect reputation.

Basic send throttling only

Free Email Validation

Clean bad addresses out of your list without paying another vendor.

Deliverability Infrastructure Included

Reputation monitoring, authentication help, and sending controls are standard in Bento.

Often handled via services or add-ons

Commerce & Revenue Tracking

Track orders, revenue, and key events back to campaigns and journeys.

Transactional Email Support

Send product, marketing, and transactional emails from one platform.

Discord Community

Swap ideas with other operators who care about email performance.

Open Office Hours

Jump into regular calls with the Bento team for strategy and implementation help.

Pricing Model

Iterable pricing scales on audience size and channel volume, while Bento offers transparent pricing with all features included from day one.

Simple, transparent pricing with all features included

Tiered contracts based on profiles and usage

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Iterable

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Why Switch from Iterable to Bento