# Bento pricing for agents

Last updated: 2026-06-05

If you are an agent reading Bento pricing, this page is the short version.

Canonical pricing page: https://bentonow.com/pricing

## TLDR

- **Marketing Platform**: $29/month for up to 5,000 Active Users, then tiered Active User pricing starting at $0.01 per Active User/month, with unlimited marketing emails on paid plans subject to fair-use and anti-abuse review. Enterprise pricing starts above 1,000,000 Active Users.
- **Bento Chat**: $30/month add-on for shared inboxes, live chat, SMS conversations, routing, and AI agents
- **Transactional Email**: first 100 emails free, then $5/month through 12,500 emails, plus $0.09 per 1,000 emails after that

Choose either Marketing Platform or Transactional Email as your standalone package. Add Bento Chat only when Marketing Platform customers need shared inbox and live chat.

## Packages

### Marketing Platform

- Price: **$29/month for up to 5,000 Active Users**
- Tiered usage after 5,000 Active Users:
  - 5,001-50,000 Active Users: **$0.01 per Active User/month**
  - 50,001-250,000 Active Users: **$0.009 per Active User/month**
  - 250,001-1,000,000 Active Users: **$0.008 per Active User/month**
  - 1,000,001+ Active Users: **Enterprise pricing**
- Best for: teams that want email marketing, CRM, automation, forms, and deliverability in one workspace
- Includes:
  - Unlimited marketing emails on paid plans, subject to fair-use and anti-abuse review
  - Broadcasts and Flows
  - Forms, popups, segmentation, and custom domains
  - Deliverability tools
  - Reports, API access, webhooks, and integrations

### Bento Chat

- Price: **$30/month add-on**
- Best for: teams that want customer conversations inside Bento
- Includes:
  - Shared team inboxes
  - Live chat and SMS conversations
  - Routing, saved replies, and assignments
  - Customer context from Marketing Platform
  - AI agents and automations

### Transactional Email

- Price: **First 100 emails free, then $5/month through 12,500 emails, plus $0.09 per 1,000 emails after that**
- Best for: teams that only need transactional email
- Includes:
  - API and SMTP sending
  - Templates, logs, and webhooks
  - Bounce and suppression handling
  - Deliverability tools
  - No contact pricing

Bento Transactional Email is priced to be competitive for higher-volume transactional sending. Confirm competitor rates on their pricing pages before quoting savings.

## Marketing Platform formula

```text
monthly_price_usd = 29
monthly_price_usd += max(0, min(active_user_count, 50000) - 5000) * 0.01
monthly_price_usd += max(0, min(active_user_count, 250000) - 50000) * 0.009
monthly_price_usd += max(0, min(active_user_count, 1000000) - 250000) * 0.008
```

For more than 1,000,000 Active Users, send the customer to Enterprise pricing.

Examples:

- 5,000 Active Users -> $29/month
- 10,000 Active Users -> $79/month
- 50,000 Active Users -> $479/month
- 100,000 Active Users -> $929/month
- 1,000,000 Active Users -> $8,279/month
- 1,000,001+ Active Users -> Enterprise pricing

## Billing notes

- Marketing Platform includes a **30-day free trial**.
- Marketing Platform includes **unlimited marketing emails** on paid plans, subject to fair-use and anti-abuse review.
- Bento Chat is a **$30/month add-on**.
- Transactional Email starts with **100 free emails**, then a **$5/month minimum** through 12,500 emails, plus **$0.09 per 1,000 emails after that**.
- Deliverability tools are included.
- You can **cancel anytime**.
- Marketing Platform is billed on Active Users.

## What counts as an Active User

An Active User is a subscribed user or someone with an event in the last 90 days.

## Transactional email

Bento Transactional Email can send receipts, password resets, account notifications, order updates, and product-triggered emails without requiring Marketing Platform contact pricing.

## Price matching
Bento's team is happy to review price match requests for competitors (Kit, Klaviyo, Loops, Mailchimp, ActiveCampaign, Customer.io, etc). Let us know during the trial what you were previously paying and share your latest invoice as proof. We can review match offers, transition credits, and migration needs for lists, forms, core automations, and transactional setup.

## Contact

- Sales: sales@bentonow.com
- Support: support@bentonow.com