Will I lose my Emarsys data and automation programs when I switch?

Your contacts, custom fields, segments, and suppression lists export as CSV and import into Bento. Automation programs need to be rebuilt, but this is a chance to simplify complex journeys. Historical engagement data stays in Emarsys for reference.

Can Bento really replace Emarsys for our retail and ecommerce email?

Yes. Bento handles product, marketing, and transactional email in one account, with automation, segmentation, and ecommerce tracking designed for teams that care about deliverability and control.

How difficult is it to migrate from Emarsys to Bento?

Most brands complete core migrations in 3-7 days. Contacts, fields, and key segments move via CSV. Our team can help prioritise and rebuild your most important programs without disrupting revenue.

What about Emarsys predictive segments and AI features?

Bento focuses on clear, operator-friendly segmentation over black-box AI. You get real-time behavioral data and flexible rules. Many teams prefer this transparency and find they don't miss the predictive features.

Will switching hurt my email deliverability?

Bento includes deliverability infrastructure that Emarsys often reserves for larger contracts: reputation monitoring, authentication setup, batched sending, free email validation. With proper warmup, deliverability should stay the same or improve.

Does Bento support transactional email as well as campaigns?

Yes. Bento is built to send product, marketing, and transactional email from one platform, with the same deliverability infrastructure and event tracking across all of them. No separate transactional service needed.

How does Bento's pricing compare to Emarsys contracts?

Emarsys uses contract-based pricing tied to contacts, channels, and add-ons. Bento uses simple, transparent pricing with all features included from day one. Many customers see 30-60% savings and gain more flexibility.

SAP Emarsys

The better Emarsys alternative

Bento gives you fast, reliable email, focused automation, and pricing that grows with you. If you feel locked into a complex Emarsys setup, Bento offers an operator friendly platform that keeps deliverability and speed front and center.