BentoMigrate from Emarsys to Bento
Guide to migrate from Emarsys to Bento. Export contacts, segments, ecommerce data and rebuild automations while keeping campaigns running smoothly.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Emarsys?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Emarsys
Follow these steps to export your data and prepare for migration.
1. Review your current Emarsys setup
Audit your contact database, key segments, automations, and transactional flows so you know what needs to move first.
2. Export contacts and custom fields
Use the Emarsys contact export tools to download all contacts as CSV files, including custom fields, consent status, and unique identifiers.
3. Export segments and contact lists
Export the members of important contact lists and segments into separate CSV files so you can recreate them as tags and segments in Bento.
WHY SWITCH
Why migrate from Emarsys?
Here's why teams are making the switch to Bento.
Reason 1
Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.
Reason 2
All features included from day one, including advanced automation, deliverability tools, live chat, and shared inboxes.
Reason 3
Operator friendly platform with anonymous tracking, free email validation, batched sending, and a real community with office hours and Discord support.
TERMINOLOGY & MIGRATION GUIDE
Emarsys → Bento Translation
Different platforms use different terms. Here's how Emarsys concepts map to Bento, plus tips for a smooth migration.
A single customer or subscriber identified by an email address or ID.
Static or saved groups of contacts that you can represent with tags and dynamic segments in Bento.
An automated journey that sends messages based on triggers and rules.
A preconfigured strategy that you can mirror with Bento's templates and workflows.
A group built from behaviour and attributes that you can recreate with Bento segment rules.
A tracked action such as a page view, add to cart, or order that you can send into Bento for targeting.
Extra data about customers, orders, and products that you attach as fields or events in Bento.
Migration Tips
- Prioritise the programs that drive the most revenue and rebuild those first in Bento.
- Keep Emarsys running during a short overlap period while you test Bento flows with smaller segments.
- Use consistent naming for tags, segments, and fields so teams can recognise familiar concepts.
- Plan a dry run with internal email addresses before pointing production DNS records at Bento.
- Work with your development team to send key ecommerce events like orders and refunds into Bento early in the migration.
Watch Out For
- Automation programs and predictive models do not export directly, so budget time to rebuild them in Bento.
- Do not cancel your Emarsys contract or update DNS records until you have verified live sends from Bento.
- Large contact databases can take time to export and import, so schedule migration windows outside of peak campaign periods.
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